CGTN: A letter to inspire: Xi’s words resonate across China’s thriving film industry

CGTN published an article exploring how Chinese President Xi Jinping’s recent reply to veteran film artists struck a chord across the country’s dynamic film industry. The article underscores the sector’s unwavering drive for innovation as well as its impressive blending of technology and culture.

BEIJING, July 15 (Bernama-GLOBE NEWSWIRE) — In 1905, a silent, 30-minute black-and-white reel captured Peking Opera master Tan Xinpei performing as a general in “Dingjun Mountain” – China’s first-ever film – ushering in an era of visual storytelling for the nation.

Now, 120 years later, China has rewritten global box office records with “Ne Zha 2,” an animated epic that stands as the highest-grossing animated film of all time and one of the top five films worldwide by total earnings.

In a recent reply letter to eight veteran Chinese film artists, Chinese President Xi Jinping called on the country’s film industry to create more outstanding cinematic works that reflect the spirit of the times and express the aspirations of the people.

Xi encouraged them to inspire the broader film community to strengthen cultural confidence, stay grounded in real life, and make new contributions to the prosperity of the arts and the building of a culturally strong nation.

When tech meets Chinese culture

From the muted flickers of early reels to the dazzling spectacle of AI-powered epics, China’s 120-year cinematic journey has been defined by unyielding innovation.

The runaway success of “Ne Zha 2” – which follows the rebellious boy-god Ne Zha and his dragon companion Ao Bing as they reclaim their physical forms and rewrite their destinies – is fueled by breathtaking, action-packed visuals.

Behind this cinematic hit lies a technological feat: advanced computer graphics and custom algorithms powered hyper-realistic lava flows, explosive particle effects and vast crowd simulations.

To achieve these immersive scenes – some featuring up to 200 million characters in a single frame – a collaborative network of 138 animation studios across China worked in unison, elevating both the scale and precision of the film to unprecedented heights.

A growing wave of Chinese films is also harnessing cutting-edge technology to enrich storytelling and push the boundaries of cinematic innovation.

In “The Wandering Earth 2,” a Chinese sci-fi blockbuster, production teams leveraged 3D printing to craft highly detailed props, including futuristic spacesuits, quantum AI computers and robotic arms. The Chinese fantasy trilogy “Creation of the Gods,” known for its heroic clashes between good and evil, utilized motion capture technology and Hollywood-style production pipelines to standardize its filmmaking process.

China’s film industry today blends state-of-the-art technology with the richness of a 5,000-year cultural legacy, producing visually stunning narratives that resonate with global audiences.

Recent hits such as the “Ne Zha” saga, the “Creation of the Gods” trilogy, and “Chang An” have reimagined ancient Chinese legends through modern storytelling and visual artistry.

CMC Pictures announced last week that the English-language version of “Ne Zha 2” will debut in IMAX and 3D across theaters in the United States, Canada, Australia and New Zealand starting August 22.

Ellen Eliasoph, an Academy Awards juror and veteran filmmaker, emphasized that the global expansion of Chinese cinema is driven not merely by commercial ambition, but by its profound cultural influence – which she described as the true cornerstone of its success.

“China is truly an untapped goldmine of intellectual property when it comes to filmmaking,” said Eliasoph, who was the first Hollywood executive to work in China, in an interview with China Media Group in April.

A thriving industry

China is now the world’s second-largest film market. In 2024, over 1.01 billion cinema visits were recorded across the country. As of July 8, data from online platforms showed that China’s cumulative box office revenue for 2025 – including presales – had exceeded 30 billion yuan (about $4.18 billion), reaching this milestone in just 189 days, 28 days ahead of last year’s pace.

The country is also playing an increasingly influential role in reshaping the global cinematic landscape. In 2024 alone, China hosted international film festivals in more than 30 countries and regions. At home, Chinese theaters screened 93 imported films, generating over 9 billion yuan in box office revenue.

Chen Daoming, a renowned actor and chairman of the China Film Association, said President Xi’s reply letter offers a guiding framework for the Chinese film industry.

“It’s an essential and profound source of inspiration,” said Chen, who was one of the writers of the letter to Xi. “I hope that through our joint efforts, we can create many outstanding works that contribute to the prosperity of the arts and the building of a culturally strong nation.”

Gao Ying, a manager at the time-honored Capital Cinema in Beijing, said the president’s letter awakened a deep sense of mission within her.

“We are committed to transforming every screen and theater into a cultural window that tells China’s story and celebrates the Chinese spirit.”

For more information, please click:
https://news.cgtn.com/news/2025-07-14/A-letter-to-inspire-Xi-s-words-echo-through-China-s-film-industry-1EZPEXHS38A/p.html


Contact: CGTN, cgtn@cgtn.com

SOURCE: China Global Television Network Corporation

ECO FORUM GLOBAL GUIYANG 2025 TO FOCUS ON GREEN TRANSFORMATION

KUALA LUMPUR, June 30 (Bernama) — The Guizhou Provincial Government has announced that the Eco Forum Global Guiyang 2025 will be convened from July 5 to 6 in the provincial capital of Guiyang, following approval by the State Council of China.

Hosted by the People’s Government of Guizhou Province, the two-day event will carry the theme “Harmonious Coexistence between Humans and Nature – Discussing Global Development and Green Transformation” and is expected to draw approximately 800 delegates, according to a statement.

As China’s sole national and international forum focused on the theme of eco-civilisation, the Eco Forum Global Guiyang has steadily built its profile over the course of 12 previous editions, earning growing attention on the global stage.

Organisers aim to position this year’s iteration as a dynamic platform for dialogue, partnership, and actionable outcomes, particularly in the realm of sustainable development and ecological governance.

Preparations for the forum are reportedly progressing in an orderly fashion, with a rich programme of activities scheduled, including the opening ceremony, thematic forums, off-site visits, promotional displays, green investment promotion, and the debut of new environmental protection products and technologies.

Notably, this year marks a significant step forward in international collaboration. For the first time since 2018, international organisations will play a substantive role in shaping the forum’s agenda. Of the 20 planned thematic forums, 11 will feature participation by international entities, with four forums to be independently hosted by these organisations.

The forum also serves as an extension of China’s engagement with major multilateral climate processes. It is expected to respond to key themes arising from global environmental conferences such as COP16 and COP29, with a focus on practical cooperation in areas including climate change mitigation and biodiversity conservation.

A core objective of the 2025 edition is to share China’s experience in eco-civilisation and green transformation, particularly with developing nations across the Global South, reinforcing cooperation in sustainable development. The forum also seeks to catalyse global efforts to address what it identifies as the three pressing environmental challenges.

Through this initiative, Guizhou is positioning itself as a hub for international green collaboration and innovation, seeking to “pool wisdom” and “attract investment”, empowering new quality productivity and high-quality development.

— BERNAMA

Guizhou’s Fruitful Eco-Construction: from ‘Experimental Zone’ to ‘Pilot Zone’

GUIYANG, China, June 30, 2025 /Xinhua-AsiaNet/–

Citizens visit Denggaoyunshan Park in Guiyang City.

Guizhou, located in the southwest of China, is using an ecological pen to paint a gorgeous green picture along her mountains and rivers. From an ‘Experimental Zone’ to a ‘Pilot Zone’, Guizhou has embarked on a new path of green development characterized with prosperous economy, wealthy people and ecological beauty.

SignificantImprovement inEcoenvironment

Guizhou persists in winning the ‘Five Major Battles’ of pollution prevention and control and coordinates the integrated eco-restoration of mountains, rivers, lakes, farmland, forests, grasslands and deserts. By 2024, the ambient air quality in 9 key cities and 88 counties in Guizhou has met Grade II, and the overall surface water quality has been remarkable. The excellent water quality rate of 222 monitoring sections of major rivers is 99.1%, and that of 23 exit sections reaches 100%. The water quality compliance rate of centralized drinking water sources at or above the county level remains 100%.

The Wushui River (Wuyang River) in Qiandongnan Miao and Dong Autonomous Prefecture has been successfully selected as one of the Outstanding Cases of Beautiful Rivers and Lakes in China. Since 2019, the water quality in Qiandongnan Prefecture has been among the top 10 in China for six consecutive years. Mr. Wu Hougui, a member of the Loong Boat Team in Ximen Community, Zhenyuan County, said, ‘The Loong Boat Competition tradition can not be inherited for thousands of years without lucid waters and lush mountains.’

FlourishingGreenIndustries

Guizhou is accelerating the transformation and upgrading of traditional industries, integrating green and low-carbon concept throughout the entire process of high-quality development. Guizhou has successfully established 85 national level green factories and 22 green industrial parks. The green economy accounts for about 48%.

The first commercial hydrogen locomotive in China has started trial operation on Guizhou Meijin Railway Special Line in Zhongshan District, Liupanshui City, opening up a new path for clean coal transportation. The construction of ‘Electric Guizhou’ has achieved fruitful results. Since the beginning of 2025, a total of 3,054 electric heavy-duty trucks have been promoted and applied in the energy sector, reducing carbon dioxide emissions by about 332,000 tons.

The forestry has also achieved a huge leap forward. In 2014, the total output value of Guizhou’s forestry was only 60.1 billion yuan, and it exceeded 465.4 billion yuan in 2024. Over the past decade, the forest coverage rate has increased from 49% to 63.3%, with a forest area of 166 million mu.

Innovative EcoprotectionSystem

In 2024, Guizhou took the lead in establishing a unified and standardized mechanism for issuing forestry carbon tickets at the provincial level in China, granting the first batch of 10 provincial forestry carbon tickets and achieving a total of 11 million yuan in transactions. In addition, a total of 120 water rights transactions have been completed, with a transaction volume of 86.0287 million cubic meters, amounting to 31.5387 million yuan.

Public Participation inEcoconstruction

Guizhou’s tradition of ‘Tree Planting for New Year Celebrations’ has continued for 11 years, with 605 million more seedlings newly planted here. Since the 14 th  Five-Year-Plan, Guizhou has shifted its greening focus from ‘coverage expansion’ to ‘quality improvement’. Through projects such as degraded forest restoration and forest nurturing, the forest has been both ‘greened’ and ‘increased in value’.

Meanwhile, with both ‘civil defense and technical defense’, Guizhou has successfully protected the ecological foundation. For instance, there are 87 remote video surveillance points established in Guiyang to prevent forest fire. There are 400 infrared cameras installed to track the rare species in Mount Fanjing and more than 40,000 forest chiefs ready to guard forest resources. Collaborative mechanisms such as ‘forest chief+procurator’ and ‘forest chief+sheriff’ have formed a comprehensive matrix for ecological protection.

EfficientResource Utilizationand Green Transformation

Guizhou has implemented the strategy of ‘Refined Development of Rich Minerals’ to promote efficient utilization of resources. In the field of phosphorus chemical industry, Qiannan Prefecture has laid out modern chemical and new energy battery material industries, realizing the transformation of phosphorus from ‘fertilizer’ to ‘material’. The total output value of phosphorus based modern chemical and new energy battery materials has exceeded 50 billion yuan. Furthermore, in the field of aluminum industry, Shuicheng Economic Development Zone has achieved 100% in-situ conversion of aluminum liquid, and the number of aluminum related enterprises has increased from 1 in 2016 to 54.

Guizhou is also actively developing the cultural tourism industry and digital economy. The Zhenyuan Loong Boat Race Cultural Festival has unleashed the consumption potential of cultural tourism. During the Loong Boat Festival this year, Zhenyuan County received 253,900 tourists, realizing a total tourism revenue of 234 million yuan. Additionally, Guizhou’s digital economy growth rate has been among the top in the country for 9 consecutive years. There are 48 national key data centers under construction and in operation, making Guizhou one of the regions with the most intelligent computing resources and the strongest capabilities in China.

Source: Guizhou Environmental Protection Industry Association

Caption: Citizens visit Denggaoyunshan Park in Guiyang City.

–BERNAMA

Shell Malaysia Partners with CARiNG Pharmacy to Bring Healthcare Essentials to Shell SELECT Stores

From the left: Bryan Gee, Non-Fuels Retailing Manager, Mobility Malaysia & Singapore; Zairi Dzuljastri, National Sales Manager, Mobility Malaysia & Singapore; Seow Lee Ming, General Manager, Mobility & Convenience, Shell Malaysia; Chong Yeow Siang, Managing Director, CARiNG Pharmacy; Ang Swee Lim, Head of Supply Chain & Distribution Centre, CARiNG Pharmacy; and Wong Siew Lai, Chief Marketing Officer, CARiNG Pharmacy marking the beginning of the collaboration between Shell and CARiNG Pharmacy. 

KUALA LUMPUR, June 18 (Bernama) — Shell Malaysia is enhancing its retail experience at petrol marts, building on its long-term vision for Shell SELECT stores as comprehensive, go-to destinations for on-the-move essentials. Further strengthening this offering, Shell has partnered with CARiNG Pharmacy to extend greater convenience to customers by offering healthcare essentials alongside its range of food, beverage and lifestyle products.

Through this strategic collaboration, Shell SELECT is evolving into a one-stop convenience destination where Malaysians can easily meet their daily needs, from snacks and fresh food to pharmacy-grade over-the-counter medications. This expansion builds on Shell’s commitment to delivering a holistic retail experience, featuring key offerings such as Shell Café’s freshly baked pastries and barista-crafted coffee, Shell Lubricants, Shell Recharge EV charging hubs, and Shell Car Care products, all supported by the quality service that customers know and trust at Shell stations across the country.

Taking the customer experience one step further, a dedicated bay featuring a full range of CARiNG Pharmacy’s health essentials will now be available at more than 600 Shell SELECT stores across Peninsular Malaysia, offering customers greater convenience and accessibility on the go. This array of offerings includes over-the-counter medications such as pain relievers, cold and flu remedies, and digestive discomfort relief.

Seow Lee Ming, General Manager, Mobility & Convenience, Shell Malaysia, stated that the partnership reflects Shell SELECT’s continued innovation to meet the everyday needs of Malaysians.

“We are delighted to partner with CARiNG Pharmacy, as we share the belief that health products should be easily accessible for all Malaysians. By incorporating healthcare essentials across Shell SELECT stores, we aim to be a trusted partner that understands Malaysian needs. We are bringing greater peace of mind and convenience to our customers, reinforcing our commitment to making everyday journeys better.

“Shell SELECT has transformed from a simple pit stop into an experience that complements and supports our customers’ daily routines, whether they are picking up breakfast, grabbing a snack, getting a great cup of coffee at Shell Café, or now, fulfilling healthcare needs. This partnership with CARiNG Pharmacy marks the next exciting phase of that journey, strengthening Shell SELECT’s position as a true convenience destination.”

Chong Yeow Siang, Managing Director of CARiNG Pharmacy, said, “This collaboration is a meaningful step forward in our mission to make healthcare more accessible to all Malaysians. Through Shell’s extensive nationwide network, we are able to bring CARiNG Pharmacy’s trusted health and wellness products to even more communities. For over 30 years, we have remained committed to supporting the well-being of Malaysians, and this partnership allows us to continue that mission in a more convenient way, in line with our belief that good health should be within reach for all.”

Shell Malaysia and CARiNG Pharmacy are proud to bring trusted healthcare closer to Malaysians through greater everyday convenience. For more information, please visit https://www.shell.com.my/motorists/inside-our-stations/one-stop-convenience-at-shell-stations/shell-caring-healthcare-partnership.html.

SOURCE: Edelman Public Relations Worldwide

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: PREMA JAYABALAN
Senior Manager, Media Relations and Issues Management
Shell Malaysia
Email: Prema.Jayabalan@shell.com

Name: ARIVINTIRAN PONNAN
Manager, Integrated Reputation
Edelman Public Relations
Email: Arivintiran.Ponnan@Edelman.com 

–BERNAMA

MULTIMEDIA UPDATE — Game, Set, Match: JOE & THE JUICE Welcomes Novak Djokovic to the Family

Global lifestyle brand JOE & THE JUICE and tennis GOAT Novak Djokovic are joining forces to redefine functional health, one sip at a time

COPENHAGEN, Denmark, June 5 (Bernama-GLOBE NEWSWIRE) — Today, JOE & THE JUICE, the global concept known for its electric vibes, killer tunes, and seriously great sips, is proud to announce a strategic partnership with tennis legend (currently breaking records on court) and Olympic gold medalist, Novak Djokovic. More than just a collaboration, Djokovic is stepping onto the court as a Health & Wellness Ambassador and a shareholder, ready to lend his champion mindset to the brand. 

“I’m proud to announce my new role as a Health & Wellness Ambassador for Joe & The Juice,” says Novak Djokovic. “Throughout my career, physical and mental wellness have been the foundation of my performance on and off the court. From training and recovery to nutrition and mindset, I’ve learned that what you put into your body directly impacts how far you can push it.

Joe & The Juice shares that same commitment to clean ingredients, energy, and balance. I’ve long admired their fresh, functional approach to fuelling the body and mind – whether it’s a pre-match juice or a mid-day reset. Together, we’ll be working on bringing purposeful wellness to more people around the world.”

As an all-time record holder with 24-Grand Slam singles titles, remaining as world no.1 for a record 428 weeks, Djokovic knows what it takes to fuel the body and mind for success. These values resonate deeply with what JOE & THE JUICE stands for. Djokovic’s unapologetic approach to living well aligns intrinsically with JOE’s core values. 

“We believe in making better-for-you options accessible and inspiring a balanced and vibrant way of living,” says Thomas Nørøxe, CEO of JOE & THE JUICE. “Bringing Novak into the JOE family means enhancing that philosophy and reaching even more people. He’s a global icon who embodies well-being and authenticity – values central to who we are. This partnership is about growing together and continuing to empower people to elevate their lifestyle. And trust me, we’re just getting started.” 

As this long-term partnership unfolds, Djokovic will be an active participant within the JOE & THE JUICE world, contributing to brand campaigns, offering valuable input for product development, and sharing his unique perspective on wellness and performance.  

And for those who know, you know that JOE & THE JUICE has always been about pushing boundaries. With Novak Djokovic’s support, we’re planting roots deeper, specifically through his involvement in developing the JOE & THE JUICE franchise in Serbia and Montenegro. This is about bringing the unique JOE experience to more people than ever before, starting in a region close to Novak’s heart. 

With a presence across 400+ locations worldwide, JOE & THE JUICE continues to expand its footprint as the primary health-centric lifestyle destination.  

Keep an eye on our channels for the first powerful activation, dropping later this year. The blend just got stronger.

Related link:Novak Djokovic x Joe & the Juice, Instagram Announcement

A photo accompanying this announcement is available at 
https://www.globenewswire.com/NewsRoom/AttachmentNg/7173bc3a-3cdf-4973-aa2a-614878390dbf

Press contact Sabine Fabrin
E-mail: sabine.fabrin@joejuice.com

SOURCE: Joe & The Juice A/S

–BERNAMA