Tag: asia

Aggregating World Heritage Resources to Drive High-Quality Development of Fujian’s Cultural Tourism

by jezzabellemente, posted in Uncategorized

NANPING, China, Apr. 14, 2025 /Xinhua-AsiaNet/–

Wuyi National Park

With the theme of “Cultivating Cultural Tourism as the Pillar Industry”, the 2025 Fujian Provincial Conference on the Development of Cultural and Tourism Economy will be held in Nanping City, Fujian Province, from April 17th to 19th.

Shortly before the conference opens, under the guidance of the Fujian Provincial Department of Culture and Tourism, six major 5A-level scenic areas — Mt. Wuyi Scenic Area, Kulangsu Tourist Area, Fujian Tulou (Yongding) Scenic Area, Fujian Tulou (Nanjing) Scenic Area, Taining Scenic Tourist Area, and Quanzhou Mt. Qingyuan Scenic Area — jointly initiated the establishment of the Fujian’s World Heritage 5A Scenic Area Alliance. This initiative lays a solid foundation for Fujian to integrate its world heritage resources, further promoting the province’s goal of becoming a world-renowned tourist destination. It also marks a significant step forward in the province’s pursuit of coordinated and high-quality cultural tourism development.

Mt. Wuyi, as the only World Cultural and Natural Heritage Site and National Park in Fujian Province, is also the distinguished symbol of Nanping, the host of this conference. In recent years, Nanping City has leveraged the strategic value of Mt. Wuyi National Park to enhance its “Greater Wuyi Cultural and Tourism Circle” brand and promote the development of the “Mt. Wuyi Protection and Development Belt”. The city has pioneered the construction of China’s first national park scenic road system and developed a range of themed tourism products, including biodiversity education tours and Danxia landscape photography experiences. These efforts have contributed to the creation of a “Nanping Model” that harmonizes ecological preservation with cultural and tourism development.

In addition, utilizing the resources of Mt. Wuyi National Park, Fujian Province has actively engaged in international cooperation in areas such as cultural tourism, environmental conservation, and biodiversity research with countries along the Belt and Road Initiative, harvesting significant outcomes.

World Heritage Sites are treasures shared by all humanity. Fujian continues to make exemplary use of these resources to create a “go phenomenal” effect for its cultural tourism, and generate higher appeal to an international audience. From Quanzhou, the “World Heritage City” known for its Maritime Silk Road heritage, to Kulangsu, the “Island of Music” decorated with diverse global architecture; from the Fujian Tulou, which embodies the wisdom and ingenuity of the local people, to the spectacular natural landscapes of Taining Danxia and the dual heritage status of Mt. Wuyi.

Source: Organizing Committee of the 2025 Fujian Provincial Conference on the Development of Cultural and Tourism Economy

–BERNAMA

HKTB VIDEO SERIES SHOWCASES HONG KONG’S OUTDOOR WONDERS

by jezzabellemente, posted in Uncategorized

KUALA LUMPUR, March 19 (Bernama) — The Hong Kong Tourism Board (HKTB) has launched a new video series, titled “Four Corners of Hong Kong”, featuring four captivating short films that take viewers on a journey to the city’s four corners, namely north, south, east and west, showcasing the city’s breathtaking landscapes and rich ecotourism experiences.

The series also showcases Hong Kong’s diverse scenery that offers an irresistible invitation for visitors to experience the city’s extraordinary natural beauty, with the first full video of the four-part series having been released on the Discover Hong Kong YouTube channel.

The first video takes viewers into the splendour of Hong Kong UNESCO Global Geopark and features awe-inspiring geological wonders such as the rhyolitic hexagonal rock columns, which were crafted over millions of years by nature’s hand.

HKTB in a statement said the remaining three episodes will come one after another throughout the coming fortnight, and the video will also be released on the HKTB’s Xiaohongshu, Douyin and Weibo platforms.

The videos transport viewers on an epic, fun-filled adventure in four spectacular corners of Hong Kong, climbing mountains and diving into the sea, travelling east to Sai Kung, south to Po Toi Island, Stanley, and Ap Lei Chau, west to Lantau Island, and north to Robin’s Nest Country Park.

Each location has its own special charm and offers a distinct outdoor experience, demonstrating the diverse appeal and boundless potential of ecotourism in Hong Kong.

HKTB has also teamed up with celebrities from Thailand and Taiwan who bring a sprinkle of stardust to carry the video campaign to a wider audience. The videos, imbued with the unique charisma of the celebrities, are tailored to captivate worldwide audiences via compelling storytelling and mesmerising landscapes.

In addition, HKTB is also ramping up its efforts to promote outdoor activities and trail-running events to overseas visitors following the runaway success of the TransLantau by UTMB and Hong Kong 100 Ultra Marathon races last year.

Looking ahead, with initiatives targeting key markets, including Mainland China, Southeast Asia, the United Kingdom, and India, HKTB aims to position Hong Kong as a premier destination for adventure and green tourism.

— BERNAMA

TAINAN MASCOT “HĀNG-Á NIAU” DEBUTS IN SHINJUKU, TOKYO

by jezzabellemente, posted in Uncategorized

Starting from September 21st, �Hāng-� Niau� can be seen at YUNIKA VISION in front of Seibu-Shinjuku Station in Tokyo as the finale of the Tainan 400 promo campaign. (Photo: Business Wire)

Starting from September 21st, “Hāng-á Niau” can be seen at YUNIKA VISION in front of Seibu-Shinjuku Station in Tokyo as the finale of the Tainan 400 promo campaign. (Photo: Business Wire)

TAINAN,Taiwan, Sept 26 (Bernama-BUSINESS WIRE) — With the Tainan 400 promotion campaign coming to an end, a commercial featuring Tainan’s adorable mascot “Hāng-á Niau” (Taiwanese for “Alley Cat”) is played on the lively streets of Shinjuku in Tokyo, Japan. From September 21st (Sat.) to 27th (Fri.), the cute mascot can be seen in the promotional video “Hāng-á Niau Invites You to Tainan” at YUNIKA VISION in front of Seibu-Shinjuku Station in Tokyo, one of the busiest station in Japan with a daily traffic of 770,000 passengers on average.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240923425430/en/

The mascot “Hāng-á Niau” takes after the legendary creature qilin, with a lightning pattern on its tail to symbolize good luck. The design is inspired by the rat-catching cats kept on trading ships during the Age of Discovery. The origin not only echoes the historical significance of Tainan 400, but also highlights the cultural inclusiveness of that time. In addition, the patterns on “Hāng-á Niau” also incorporate Tainan’s unique architectural characteristics and historical contexts.

Earlier from August 13th to 18th, the Cultural Affairs Bureau of Tainan City Government had the “Tainan 400” promo video broadcast in the center of Paris (France), Times Square in New York City (USA), and New Balance Gangnam in Seoul (South Korea). This time, the mascot “Hāng-á Niau” takes center stage in Japan and will surely attract more international tourists to Tainan and experience its profound culture.

View source version on businesswire.com: 
https://www.businesswire.com/news/home/20240923425430/en/

Contact

Ms. Ivory Cheng
Email: ivory0923@gmail.com

Source : Tainan City Government