KUALA LUMPUR, March 19 (Bernama) — The Hong Kong Tourism Board (HKTB) has launched a new video series, titled “Four Corners of Hong Kong”, featuring four captivating short films that take viewers on a journey to the city’s four corners, namely north, south, east and west, showcasing the city’s breathtaking landscapes and rich ecotourism experiences.
The series also showcases Hong Kong’s diverse scenery that offers an irresistible invitation for visitors to experience the city’s extraordinary natural beauty, with the first full video of the four-part series having been released on the Discover Hong Kong YouTube channel.
The first video takes viewers into the splendour of Hong Kong UNESCO Global Geopark and features awe-inspiring geological wonders such as the rhyolitic hexagonal rock columns, which were crafted over millions of years by nature’s hand.
HKTB in a statement said the remaining three episodes will come one after another throughout the coming fortnight, and the video will also be released on the HKTB’s Xiaohongshu, Douyin and Weibo platforms.
The videos transport viewers on an epic, fun-filled adventure in four spectacular corners of Hong Kong, climbing mountains and diving into the sea, travelling east to Sai Kung, south to Po Toi Island, Stanley, and Ap Lei Chau, west to Lantau Island, and north to Robin’s Nest Country Park.
Each location has its own special charm and offers a distinct outdoor experience, demonstrating the diverse appeal and boundless potential of ecotourism in Hong Kong.
HKTB has also teamed up with celebrities from Thailand and Taiwan who bring a sprinkle of stardust to carry the video campaign to a wider audience. The videos, imbued with the unique charisma of the celebrities, are tailored to captivate worldwide audiences via compelling storytelling and mesmerising landscapes.
In addition, HKTB is also ramping up its efforts to promote outdoor activities and trail-running events to overseas visitors following the runaway success of the TransLantau by UTMB and Hong Kong 100 Ultra Marathon races last year.
Looking ahead, with initiatives targeting key markets, including Mainland China, Southeast Asia, the United Kingdom, and India, HKTB aims to position Hong Kong as a premier destination for adventure and green tourism.
— BERNAMA
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