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Global lifestyle brand JOE & THE JUICE and tennis GOAT Novak Djokovic are joining forces to redefine functional health, one sip at a time

COPENHAGEN, Denmark, June 5 (Bernama-GLOBE NEWSWIRE) — Today, JOE & THE JUICE, the global concept known for its electric vibes, killer tunes, and seriously great sips, is proud to announce a strategic partnership with tennis legend (currently breaking records on court) and Olympic gold medalist, Novak Djokovic. More than just a collaboration, Djokovic is stepping onto the court as a Health & Wellness Ambassador and a shareholder, ready to lend his champion mindset to the brand.

“I’m proud to announce my new role as a Health & Wellness Ambassador for Joe & The Juice,” says Novak Djokovic. “Throughout my career, physical and mental wellness have been the foundation of my performance on and off the court. From training and recovery to nutrition and mindset, I’ve learned that what you put into your body directly impacts how far you can push it.

Joe & The Juice shares that same commitment to clean ingredients, energy, and balance. I’ve long admired their fresh, functional approach to fuelling the body and mind – whether it’s a pre-match juice or a mid-day reset. Together, we’ll be working on bringing purposeful wellness to more people around the world.”

As an all-time record holder with 24-Grand Slam singles titles, remaining as world no.1 for a record 428 weeks, Djokovic knows what it takes to fuel the body and mind for success. These values resonate deeply with what JOE & THE JUICE stands for. Djokovic’s unapologetic approach to living well aligns intrinsically with JOE’s core values.

“We believe in making better-for-you options accessible and inspiring a balanced and vibrant way of living,” says Thomas Nørøxe, CEO of JOE & THE JUICE. “Bringing Novak into the JOE family means enhancing that philosophy and reaching even more people. He’s a global icon who embodies well-being and authenticity – values central to who we are. This partnership is about growing together and continuing to empower people to elevate their lifestyle. And trust me, we’re just getting started.”

As this long-term partnership unfolds, Djokovic will be an active participant within the JOE & THE JUICE world, contributing to brand campaigns, offering valuable input for product development, and sharing his unique perspective on wellness and performance.

And for those who know, you know that JOE & THE JUICE has always been about pushing boundaries. With Novak Djokovic’s support, we’re planting roots deeper, specifically through his involvement in developing the JOE & THE JUICE franchise in Serbia and Montenegro. This is about bringing the unique JOE experience to more people than ever before, starting in a region close to Novak’s heart.

With a presence across 400+ locations worldwide, JOE & THE JUICE continues to expand its footprint as the primary health-centric lifestyle destination.

Keep an eye on our channels for the first powerful activation, dropping later this year. The blend just got stronger.

A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7173bc3a-3cdf-4973-aa2a-614878390dbf

Press contact Sabine Fabrin
E-mail: sabine.fabrin@joejuice.com

SOURCE: Joe & The Juice A/S

–BERNAMA

YAN’AN, China, April 7, 2025 /Xinhua-AsiaNet/–

*_{The Yisi Year (2025) Qingming Festival Memorial Ceremony for the Yellow Emperor was held in Shaanxi.}*

On the morning of April 4, the Yisi Year (2025) Qingming Festival Memorial Ceremony for the Yellow Emperor was held at the Mausoleum of the Yellow Emperor in Shaanxi Province. The mausoleum, located in Huangling County, Shaanxi Province, is the location of the tomb of Yellow Emperor, the common ancestor of the Chinese nation.

At 9:50 am, the memorial ceremony officially started. All the attendees were standing solemnly for the drum beats and bell rings. The 34 drumbeats symbolize the common aspiration of the whole Chinese nation, as well as all overseas Chinese to worship the ancestor of the Chinese nation. The 9 bell rings represent the highest etiquette of traditional rituals of the Chinese nation, expressing the infinite admiration and gratitude of sons and daughters of the Chinese nation to their ancestor, the Yellow Emperor.

Amidst the solemn and dignified strains of ritual music, Zhang Qingwei, Vice Chairman of the Standing Committee of the National People’s Congress, and He Baoxiang, Vice Chairman of the National Committee of the Chinese People’s Political Consultative Conference, presented floral tributes to the statue of Yellow Emperor Xuanyuan. Following this, Zhao Yide , Secretary of the CPC Shaanxi Provincial Party Committee and Director of the Standing Committee of the Shaanxi Provincial People’s Congress, presented the flower basket on behalf of the representatives of Shaanxi province. Zhao Gang, the governor of Shaanxi Province, delivered the memorial address.

After the memorial music and dance performance, a 56-meter-long Chinese dragon hovered and leaped from the center of the altar, soaring to the sky. The dragon symbolized the profound reverence of the Chinese people for their cultural ancestor and carried the collective aspiration for the great rejuvenation of the Chinese nation into the clouds.

Subsequently, attendees proceeded in orderly groups to pay homage at Xuanyuan Hall before visiting the Huangdi Mausoleum for tree-planting ceremonies.

The memorial ceremony was jointly organized by the Taiwan Affairs Office of the State Council, Overseas Chinese Affairs Office of the State Council, All-China Federation of Returned Overseas Chinese and Shaanxi Provincial People’s Government.

Source: Shaanxi Provincial People’s Government

–BERNAMA

Tag: politics

MULTIMEDIA UPDATE — Game, Set, Match: JOE & THE JUICE Welcomes Novak Djokovic to the Family

Ceremony of Public Sacrifice Held to Worship Yellow Emperor Xuanyuan on the Qingming Festival in the Year of Yisi (2025)