THE 31ST FISU WORLD UNIVERSITY GAMES — MAKE THE WORLD A BETTER PLACE WITH THE VITALITY OF YOUTH

CHENGDU, China, Aug. 7, 2023 /Xinhua-AsiaNet/–

In the middle of summer, the 31st FISU World University Games is underway. 6500 young athletes from 113 countries and regions gathered in Chengdu. They are showing the brilliance and elegance of contemporary college students to the world, according to Executive Committee of the 31st FISU World University Games.

At the beginning of the night, the cultural market in Chengdu Universiade Village is colorful with Pitch Pot, Cuju, weaving… College athletes from all over the world interact with each other with great interest, exchanging badges, and sharing happiness.

“The ball is so light. It’s so fun.” Isa, a 25-year-old Libyan athlete, experienced Cuju and quickly mastered the technique. The 60kg judo player, lightly shot the bamboo ball into the net hole, warmly greeted the passing Italian and Chinese athletes to experience Cuju with him. Young people from foreign countries who did not know each other soon got together and had a lot of fun.

Since the opening of the Universiade in Chengdu, the village has been filled with university athletes of different colors, nationalities and languages. During the Universiade, they met and knew each other. Chengdu makes the dreams come true. Chengdu will become a gathering of global youth to sports and dreams.

Leonz Eder, acting president of FISU, thanked China for its simple, safe and wonderful concept of hosting the games, earnestly fulfilling its solemn commitments and ensuring the smooth hosting of the Universiade in Chengdu. “After experiencing a long epidemic where we could only meet online, we once again came to the Universiade Village to live together for 10 to 12 days. It was great to have delegations from 113 countries and territories reunite and use the opportunity after the games to network with each other.” In Eder’s eyes, this is the charm of the Universiade.

Thanks to the joint efforts of China, the International University Sports Federation and delegations from various countries and regions, the Chengdu Universiade has become an international sports event with Chinese characteristics, the spirit of the times and the style of youth. At the Universiade, Chinese cultural symbols such as the Sunbird and the panda deeply attracted young athletes from all over the world.

Italian torchbearer Su Yunzhe lit the Sunbird torch plate at the opening ceremony of the Universiade. He proudly said that the Sunbird demonstrates the Chinese people’s spiritual character of harmony, tolerance and pursuit of light since ancient times, and is a symbol of strength, hope and good luck. “I believe that the meaning of the torchbearer is not just passing the torch, but more of a spiritual transmission as well as transmission of solidarity, friendship and cultural exchanges.”

During the Games, cultural exchanges off the field take place every day. In the Tianfu Art Park, the “2023 Chengdu Biennial Exhibition” exhibits 476 works by 235 artists from 22 countries and regions, attracting a large number of Chinese and foreign audiences.

“Equality and inclusiveness will ensure a colorful world. Together, we will create a better future.” Nepalese player Nyachon Kushal said that although she lost the table tennis match, she met the giant panda loved by people all over the world in Chengdu. Many foreign athletes also shared the joy of seeing pandas in the Chengdu, hometown of giant pandas.

Civilizations are enriched by exchanges and cultures are enriched by mutual learning. College students of different colors, nationalities and languages meet in Chengdu to view harmony and diversity from the perspective of equality, inclusiveness and fraternity, to appreciate and learn from different cultures, and to promote world peace and development with their youthful vitality.

Source: Executive Committee of the 31st FISU World University Games

–BERNAMA

4TH CHINA XIZANG INTERNET PHOTOGRAPHY&VIDEO FESTIVAL CALLS FOR ENTRIES


KUALA LUMPUR, Aug 4 (Bernama) — Themed “Tashi Delek”, the 4th China Xizang Internet Photography&Video Festival invites photographers, creators, art lovers and netizens worldwide to show the world the beauty of Xizang with original works including photos, short videos, animation, online songs and micro films.

There are four awards for each of the five submission units, including first, second and third prize as well as Best Popularity Award. A separate Best Organisation Award is also set up for organisational recommendations.

According to a statement, the total combined prize money for the event will amount to 709,000 Chinese yuan. (100 Chinese yuan = RM 63.32)

The works can be independently submitted by individuals or organisations, and submission will be accepted through the end of this year. The submitted works must be original ones, and have not been reviewed or received an award on any platform.

The Organising Committee will invite professional photo editors to preview all the submitted works, and internet users can cast their votes online for the Best Popularity Award, while the reviews will be conducted by the Expert Review Committee.

In the pictures category, it must be high-resolution with no limitations on black-and-white or coloured photos; and a set of pictures or animated gifs are also permitted for submission and the number of pictures per group should be between four and 12.

For short videos, the duration must be no more than five minutes, with Chinese and English subtitles required for any dialogues or dubbings; and cartoons, vlogs, melodramas and other types of short videos are also permitted for submission.

As for animations, it must be designed around the themes of festival and in the forms of portrait cartoons, poster illustrations, cartoons, and animation short videos, among others. Portrait cartoons can be both paper hand-painted and computer-drawn.

In the online songs category, songs must be created via Xizang’s voice heard through lyrics and singing.

Last, for micro films, video must be less than 15 minutes; with requirements of a complete story with a beginning and an end; and Chinese and English subtitles for any dialogues or dubbings.

— BERNAMA

SPREADING HAPPINESS AND TRADITION: BRANDCULTURE TEACHES ART & ZAPIN DANCE TO CHILDREN AT RUMAH PERLINDUNGAN FITRAH QASEH

Preserving heritage and brightening young hearts through a joyful CSR initiative

JOHOR BAHRU, Aug 4 (Bernama) — BrandCulture, a PR agency in Johor Bahru, recently organized a heartwarming Corporate Social Responsibility (CSR) event at Rumah Perlindungan Fitrah Qaseh in Larkin, Johor Bahru. The event aimed to create a positive impact on the lives of the residents and foster meaningful connections with the local community.
 
The day was filled with smiles and laughter as children at the home enjoyed interactive craft classes and an exciting Zapin dance workshop led by members of the agency and a local dance troupe, Tari Aliff Johor Bahru. BrandCulture was delighted to sponsor lunches for all 75 occupants of the home, creating a warm and welcoming atmosphere for everyone involved. Puan Camelia Arifin, the caretaker of Rumah Perlindungan Fitrah Qaseh, expressed her heartfelt appreciation for BrandCulture’s efforts, recognizing the genuine love and care they brought to the children.

Grace Chiam, Director of Operations at BrandCulture, highlighted the team’s commitment to meaningful community engagement. “We believe in being a company with a heart, connecting authentically with the community we serve,” she said. “As a PR agency, we see it as our responsibility to contribute positively to society.”

This CSR event adds to a series of initiatives undertaken by BrandCulture, where they have also supported other community-driven projects like Pinktober with Hard Rock Cafe Puteri Harbour, and Think City’s Downtown JB urban regeneration program with My Johor Stories. Additionally, the agency provides pro bono PR & MarCom training to NGOs, furthering their dedication to empowering local organizations. The agency also offers internship programs for refugees from a UNHCR endorsed school, providing them with valuable opportunities to enhance their skills and gain practical experience.

By fostering strong community connections and providing ongoing support, BrandCulture remains committed to building awareness and contributing positively to the well-being of the local community.

About BrandCulture PR & Marketing Communications Agency

BrandCulture, located in Johor Bahru, Malaysia, stands as a leading PR, Marketing Communications, Branding, and Training powerhouse. Their mission revolves around empowering businesses to create meaningful connections with their target audience through innovative and strategic solutions.

With a data-driven approach, BrandCulture’s team crafts compelling PR campaigns, enhancing brand reputation and media presence. They design integrated Marketing Communications strategies, ensuring brand visibility and customer engagement through both traditional and digital channels.

BrandCulture specializes in creating distinctive brand identities. Through meticulous brand strategy, identity design, and positioning, they help businesses stand out in the competitive market.

In addition to their core services, the agency offers customized Training programs, equipping clients’ teams with cutting-edge skills and knowledge in PR & Marketing.

SOURCE: BrandCulture PR & Marketing Communications Agency

FOR MORE INFORMATION, PLEASE CONTACT:

Name: Grace Chiam
Director of Operations
BrandCulture PR & Marketing Communications
Tel: +60 16-415 9272
Email: grace@brandculturepr.com 

–BERNAMA

VISIT HONG KONG FOR SUMMER FAMILY FUN VACATION

KUALA LUMPUR, Aug 2 (Bernama) — Hong Kong is the ideal destination for families looking for a vacation, from thrilling theme parks and vibrant art and cultural attractions, to family-friendly hospitality options with easy access to the city’s must-see attractions.

No family stay in Hong Kong would be complete without a visit to the city’s world-class theme parks which are Hong Kong Disneyland and Ocean Park.

Children are able to have water fun at Hong Kong Disneyland which runs until Sept 3 whereby they can get up close to their favourite Disney characters, while toy soldiers armed with water sprayers will get wet and wild, at the Pixar Water Play Street Party.

This year also marks the 100th anniversary of Disney. Families must not miss the largest celebration event in town at Wharf Malls, which will feature three unique themed journeys until Sept 3, according to a statement.

Meanwhile, families can splash into summer at Ocean Park, Hong Kong’s homegrown theme park with the return of one of the city’s favourite summer activities whereby the whole family may participate in an epic water gun battle, or enjoy a dreamy foam party, live music and photo opportunities until Aug 27.

Travellers can take a mesmerising creative journey at teamLab Future Park Hong Kong, a new immersive experience by world-famous art collectives teamLab, bringing art and technology, with six stunning works on display until Jan 14, 2024.

In addition, families can appreciate traditional Chinese history, art and culture from a new perspective at the incredible Hong Kong Palace Museum. The harbourfront institution is a great place for families to explore local culture through fascinating year-round exhibitions and multimedia installations and also join hands-on creative workshops.

Travellers can enjoy sweet family time at family-friendly hotels such as Regala Skycity Hotel and The Fullerton Ocean Park Hotel Hong Kong.

Located in Skycity, Hong Kong International Airport, Regala Skycity Hotel boasts a number of colourful themed family suites in which kids can live out their prince and princess fantasies in the princess castle suite or feel the speed in the car racing suite.

Meanwhile, at The Fullerton Ocean Park Hotel Hong Kong is overloaded with cuteness surprises with a Baby Shark Adventure. Running until Nov 30, the experience includes a thematic guestroom and a range of experiences that revolve around the popular children’s song and TV show, Baby Shark.

— BERNAMA

OMICO BRINGS CUTTING EDGE TECHNOLOGY EARLIER IN THE CLINICAL RESEARCH PROCESS

Omico Will Precisely Match Patients to George Clinical Oncology Trials

SYDNEY, July 28 (Bernama-GLOBE NEWSWIRE) — George Clinical recognises and applauds its collaborative partner Omico, with whom it is aligned in a common goal to revolutionize oncology clinical trial access for patients and improve the efficiency of study enrollment, on the launch of their landmark program PrOSPeCT–a program that brings precision oncology trials to the Australian community by linking genomic technology to trials of new therapeutic products.

Omico is an Australian government-backed national network of leading researchers, clinicians and industry partners, including George Clinical, that are using precision medicine to unlock new potential in Australian research and turn the tide on cancer. With fast-tracked molecular screening, biomarker-led trial set up and patient enrolment across the entire nation, Omico is accelerating access to next-generation treatments and preventive strategies improving outcomes for all Australians affected by cancer.  

“Omico provides a faster, better way to perform cancer molecular screening, enroll patients and set up biomarker-led clinical trials thereby offering George Clinical, our sponsor partners, sites, and patients, the ability to match genetically eligible patients to cutting edge oncology clinical trials being conducted in Australia in a non-traditional, more efficient and direct model, said Susan Cole, global head therapeutic strategy, oncology for George Clinical.

Through the PrOSPeCT initiative, Omico is further expanding its reach by opening up new treatment paths across Australia for people with difficult-to-treat cancers including those with ovarian cancers, pancreatic cancers, sarcomas, and advanced and metastatic cancers. PrOSPeCT has three main aims: to screen a magnitude of patients that is beneficial to the Australian public and the economy with 23,000 patients to access free, cutting edge genomic screening; to match patients to precision medicines in clinical trials that are being conducted across Australia; and to create a database of real-world data that will be useful in the future for further research.

”Omico is committed to supporting the Australian life sciences industry. It is through organizations like George Clinical that we support more clinical trials in Australia, creating new jobs, while bringing hope to our patients battling cancer”, says Professor David Thomas, oncologist, founder and CEO of Omico.

George Clinical’s success with oncology trials has been driven by scientific expertise and operational excellence. The synergy between the two organizations is no better demonstrated than the current collaboration undertaking early phase molecular screening dependent trials in Australia that require the ability to combine the targeted identification of patients through the use of the Omico’s PrOSPeCT initiative to accelerate access to precision oncology, and George Clinical’s focus on the scientific objective leading to success through maximizing site selection, recruitment, and overall trial efficiencies for the best result possible.

About George Clinical
George Clinical is a leading global clinical research organization founded in Asia-Pacific driven by scientific expertise and operational excellence. With over 20 years of experience and more than 500 people managing over 39 geographical locations throughout the Asia-Pacific region, USA, and Europe, George Clinical provides the full range of clinical trial services to biopharmaceutical, medical device, and diagnostic customers, for all trial phases, registration and post-marketing trials.

Matthew Reabold
George Clinical
760-645-0496
mreabold@georgeclinical.com

SOURCE: George Clinical

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