World Population Day: Bridge International Academies Emphasises Importance Of Educating Girls

KUALA LUMPUR, July 11 (Bernama) — Bridge International Academies is drawing attention to the urgency of educating African girls this World Population Day (July 11), the first time Sub-Saharan Africa will have the largest population of children on the planet.

According to a statement, this World Population Day focuses on the theme of ‘gender equality and women’s empowerment as a key factor in reducing poverty’.

Bridge Group Managing Director, Reuben Wambugu said by 2050, Africa and Asia will be home to 85 per cent of the world’s young people, with the larger proportion in Africa and currently, only 10 per cent of children in sub-Saharan Africa are able to read a simple sentence by the age of 10.

“If these young people are not provided with an adequate education, there will be a global shortage of scientists, doctors and engineers. This could lead to a range of possible global catastrophes.

“While Bridge has seen fantastic improvements in learning outcomes for all those attending our schools, it is particularly heartening that Bridge’s methodology has succeeded in achieving gender parity in the classroom,” he said.

Meanwhile, Bridge Nigeria Managing Director Foyinsola Akinjayeju said: “Bridge’s model focuses on arming teachers with scientifically proven techniques to elevate the learning of girls.

“Through approaches, such as gender sensitive instruction in lesson and textbook materials, expecting equal participation through ‘cold calling’ of boys and girls in the classroom and the use of female school leaders as role models, girls are empowered to succeed.

“By pushing this approach and the importance of women’s empowerment, Bridge Nigeria alone has provided a life-changing education to tens of thousands of girls in underserved communities, helping them complete primary school, do well in secondary school and open up opportunities offering prosperity and success.”

The schools network, which includes Bridge Kenya, Bridge Nigeria and Bridge Uganda, supports children and parents in underserved communities by providing an excellent education.

— BERNAMA

FOSTERING A DIVERSE COMMUNITY: EMBRACING MULTICULTURALISM IN FOREST CITY

JOHOR, Malaysia, July 10 (Bernama-GLOBE NEWSWIRE) — Forest City, a real estate project developed by Country Garden, is dedicated to promoting a vibrant and inclusive community. Two recent events, namely the Shoreline Morning Run and the Forest City Cup Junior Golf Tournament, exemplify Forest City’s commitment to celebrating diversity.

The Shoreline Morning Run brings residents together from diverse cultural backgrounds with a shared passion for fitness and well-being. The event garnered a strong turnout, attracting participants from various countries along the scenic coastline. In addition, the Forest City Cup Junior Golf Tournament serves as proof of Forest City’s commitment to multiculturalism. The tournament offers a platform for young athletes to learn from one another, showcase their skills, and experience fun while promoting cultural exchanges and mutual understanding.

Forest City boasts two world-class golf courses and has consistently been ranked among the “Top 100 Golf Courses in Asia” for four consecutive years. Among them, the Classic Golf Course was expertly designed by Mr. Liang Guokun, a Chinese golf course design master with more than 30 years of experience in golf course and garden design management. On the other hand, the Legacy Golf Course is an 18-hole international championship-level course jointly designed by golf champions Jack Nicklaus and his son Jack Nicklaus II. These meticulously planned courses offer golf enthusiasts strategically placed fairways and breathtaking views.

Furthermore, visitors can enjoy the luxurious accommodations the two five-star hotels provide, namely the Marina Hotel and the Golf Hotel. These two five-star hotels feature luxurious rooms and amenities, surrounded by lush greenery that seamlessly blends with the natural environment. Visitors can indulge in leisure facilities within the hotels while also experiencing a range of captivating outdoor activities. These hotels serve as a haven for both residents and visitors, further enhancing the overall living experience in Forest City.

Forest City proactively cultivates a thriving community, hosting a variety of engaging activities and offering residents and visitors a vibrant and immersive lifestyle experience. With the enrichment of life service stores, Forest City has further enhanced convenience for shopping and entertainment, providing people with an enriched and enjoyable environment.

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AMBIQ’S NEW ULTRA-LOW POWER PROCESSORS DRIVE REMOTE HEALTHCARE MONITORING SECTOR GROWTH

KUALA LUMPUR, July 11 (Bernama) — Ambiq, a technology leader in ultra-low power semiconductor products and solutions, has introduced the Apollo4 Lite and Apollo4 Blue Lite System-on-Chip (SoC) to its expanding portfolio of SoCs for Internet of Things (IoT) endpoint devices, especially the remote monitoring products of the healthcare sector.

This announcement follows Ambiq’s release of its Heart Kit, an optimised open-source artificial intelligence (AI) model utilising multi-head neural networks (MH-NNs) to enable a variety of real-time heart-monitoring applications.

Ambiq Vice President of Technical Solutions, David Priscak said today’s patients are more empowered to monitor and advocate for their own health, and healthcare providers require more data analytics to prescribe holistic treatment.

“With bold graphics and long battery life, state-of-the-art health tracking is now more affordable and accessible thanks to these new additions to our Apollo4 SoC family,” he said in a statement.

The Apollo4 Lite and Blue Lite product line is the latest generation system processor solutions built upon Ambiq’s proprietary Subthreshold Power-Optimized Technology (SPOT) platform, enabling new features while reducing devices’ overall system power consumption to extend their battery life.

Both SoCs are embedded with an ultra-low power Cortex-M4 core that can operate at up to 192 megahertz (MHz) with turboSPOT, an audio subsystem, graphics processing unit (GPU), and ample MRAM and SRAM.

They are also conveniently pin-compatible with Ambiq’s Apollo4 Plus and Blue Plus, providing developers with optimum flexibility for innovation.

The new products are designed for extended battery life, advanced security, and powerful graphics in small form factors, which are critical for the continued adoption of these devices.

Both products are now in mass production, targeting digital health products, smartwatches, fitness bands, animal trackers, voice-activated remotes, industrial maintenance and smart home IoT devices.

— BERNAMA

2023 YILAN CHILDREN’S FOLKLORE & FOLKGAME FESTIVAL WELCOMES ALL WITH FACILITIES OF INNOVATION AND EXCITEMENT!

County Magistrate Mrs. Lin Tzu-Miao with students of Lize Elementary School in Yilan, who were one of the first to experience the “Waterverse” facilities at the 2023 YICFFF (Photo: Business Wire)

YILAN, Taiwan, July 3 (Bernama-BUSINESS WIRE) — The 2023 Yilan International Children’s Folklore & Folkgame Festival will run from July 1st till August 13th at the Dong-Shan River Park in Yilan County, Taiwan. With the innovative theme of “Gaming in the Metaverse” this year, a great variety of waterplay facilities in the “Waterverse” are built to entertain kids and adults alike. What is more, visitors can also experience the exciting high-altitude facilities at the iconic Starry Sky Tower. Sounds like fun? Well, nothing beats an in-person visit to the Festival so that you can see for yourself!

This press release features multimedia. View the full release here: 
https://www.businesswire.com/news/home/20230702884826/en/

The most dazzling landmark of this year’s Festival is undoubtedly the “Interstellar Headquarters” located in the middle of the pools. Shaped like a gigantic rocket tower, this intimidating facility is 45 meters wide and 12 meters high, spanning across the three major pools. As you enter the space shuttle, you can overlook the scenery of the entire Dong-Shan Park and experience the thrill of high-speed water skiing as an astronaut in a rocket. In front of the rocket tower, there is also the “Water Arena” where water columns emerge with the flow of music. All these facilities help create an exciting yet cozy and safe space for all visitors to enjoy a splashy summer. At the Starry Sky Tower next to the pools, visitors can have fun with the 270-meter “Skydrop Adventure” to slide high above over the pools, try the thrilling 14-meter-high “Soaring Skyslide” to quickly descend to the ground, or challenge the 4-story-high “Skybound Swingtopia” and many other breathtaking high-altitude facilities.

With such exciting and challenging facilities at the Festival this year, Yilan County Magistrate Mrs. Lin Tzu-Miao sincerely invites visitors from all around the world to this grand event to challenge their limits! For more details, please check the official website of the Festival at https://www.yicfff.tw/ or their Facebook fanpage at https://www.facebook.com/YICFFF.

View source version on businesswire.com: 
https://www.businesswire.com/news/home/20230702884826/en/

Contact

Contact person: Ms. Ivory Cheng
Email: ivory0923@gmail.com

Source : Yilan County Government

–BERNAMA

LEGACY, STORYTELLING AND COMMUNITY: HOW INVNT.ATOM™, [INVNT GROUP]’S DIGITAL INNOVATION AGENCY, TRANSFORMED AUTOMOBILI LAMBORGHINI’S GLOBAL BRAND FOOTPRINT WITH ITS WEB3 INITIATIVES

INVNT.ATOM collaborated with the legendary automotive brand to launch two successful Web3 campaigns across 12 months, invigorating the iconic brand’s leadership in innovation, art and design.

Singapore, June 30 (Bernama-GLOBE NEWSWIRE) — Across 2022 and 2023, INVNT.ATOM™, [INVNT GROUP]™’s digital and Web3 Innovation division delivered two historic NFT campaigns in collaboration with Automobili Lamborghini, as the legacy super sportscar leader celebrated their 60th anniversary and entered its hybrid era. 

With global features in media outlets such as Forbes, Fast Company, Be in Crypto, and an announcement from Lamborghini’s CEO Steve Winkelmann that Lamborghini’s sports cars are sold out until 2024, [INVNT GROUP] has concluded two back to back campaigns in partnership with Automobili Lamborghini. 

‘Lamborghini Ultimate’ a world first 1:1 NFT & The Last Aventador Coupé in collaboration with contemporary artist Krista Kim and Grammy award winning artist Steve Aoki, and most recently “The Epic Road Trip”, an 8-month Web3 initiative with utilities which cultivated a community of global Web3 loyalists around the world. The conclusion of “The Epic Road Trip” marked the brand’s 60th anniversary where the Italian marque revealed the “Revuelto”, the brand’s first dual-powertrain supercar – continuing their commitment to a more sustainable future.

Lamborghini was the first super sports car  brand to enter the world of digital collectibles, with their release of digital bitstamps in 2020. In partnership with [INVNT GROUP], two major Web3 initiatives have followed suit, cultivating a new community of a younger tech audience, and established loyalists to mark the hybrid era, as the brand races towards complete electrification by 2030. 

[INVNT GROUP] partnered with Steve Aoki and Krista Kim to create an audiovisual collaboration which saw the creation of the world’s first 1:1 NFT supercar, auctioning off the physical version of the last ever Aventador Coupe with auction house RM Sotheby’s. The NFT paired with the physical sports car sold at an auction price of $1.6M, placing the purchase price in the top 10 new Lamborghinis ever sold.

On the back of the global success and impact of“Lamborghini Ultimate” Lamborghini continued their partnership with [INVNT GROUP] with the launch of “The Epic Road Trip”. This 8-month long campaign showcased monthly prizes and NFT reveals, concluding in a global celebration of the brand’s 60th anniversary and the ultimate reveal of the Revuelto. The consequential results of “The Epic Road Trip ” showcased a nod to the brand’s transformation, with 10.5x campaign ROI. Collectively, both campaigns have garnered 1.8 billion global editorial media impressions, across 2.4K featured editorial placements, totalling over $17.3M USD of advertising value. 

“These results demonstrate how incredibly powerful leveraging Web3 is in any modern marketing strategy,” says Scott Cullather,  President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM, “These are highly engaged, hands-on collectors with a passion for the Lamborghini brand. By focusing on a curated group of brand loyalists, Lamborghini was able to both deepen its connection with its biggest fans while also welcoming new people to be a part of its timeless heritage and future. As an ultra-luxury brand that sold just 9,233 vehicles in 2022, every boost in purchase intent is worth millions.”

“Lamborghini is an aspirational brand, and Web3 is a bridge to people that are dreaming Lamborghini, but also for people that are not familiar with the brand and more familiar with art, design and NFTs. It’s an example of how art and design are connected to our brand. And the good thing is that with the NFTs we’re able to make sure that this dream is also in the reach for the fan,” said Christian Maestro, Marketing Director of Automobili Lamborghini, in Carly Reilly’s Overpriced JPEGS Podcast Series with Scott Cullather. 

As the brand continues its journey towards complete hybridization of its lineup by 2025, expect further experimentation at the leading edge of community, blockchain and utility. 

Driven by [INVNT GROUP]’s “Challenge Everything” mantra backed by world-class storytelling, both campaigns immersed the legacy brand into the world of Web3, whilst also adopting elements of the physical world into the journey. The phygital experiences, told a tale of brand transformation, as Lamborghini fans are given brand new avenues to engage with the legacy brand into the future. 

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About INVNT.ATOM™ INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Headquartered in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]™ [INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward-thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com. 

Media Kit (High-res imagery and videos)

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Paola Cracknell
INVNT.ATOM
+61 452 452 051  
pcracknell@invnt.com

Jhonathan Mendez De Leon
[INVNT GROUP]
+1 347 819 2089
jmendezdeleon@invnt.com

SOURCE: INVNT ATOM

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