Author: jezzabellemente

INVNT.ATOM collaborated with the legendary automotive brand to launch two successful Web3 campaigns across 12 months, invigorating the iconic brand’s leadership in innovation, art and design.

Singapore, June 30 (Bernama-GLOBE NEWSWIRE) — Across 2022 and 2023, INVNT.ATOM™, [INVNT GROUP]™’s digital and Web3 Innovation division delivered two historic NFT campaigns in collaboration with Automobili Lamborghini, as the legacy super sportscar leader celebrated their 60th anniversary and entered its hybrid era. 

With global features in media outlets such as Forbes, Fast Company, Be in Crypto, and an announcement from Lamborghini’s CEO Steve Winkelmann that Lamborghini’s sports cars are sold out until 2024, [INVNT GROUP] has concluded two back to back campaigns in partnership with Automobili Lamborghini. 

‘Lamborghini Ultimate’ a world first 1:1 NFT & The Last Aventador Coupé in collaboration with contemporary artist Krista Kim and Grammy award winning artist Steve Aoki, and most recently “The Epic Road Trip”, an 8-month Web3 initiative with utilities which cultivated a community of global Web3 loyalists around the world. The conclusion of “The Epic Road Trip” marked the brand’s 60th anniversary where the Italian marque revealed the “Revuelto”, the brand’s first dual-powertrain supercar – continuing their commitment to a more sustainable future.

Lamborghini was the first super sports car  brand to enter the world of digital collectibles, with their release of digital bitstamps in 2020. In partnership with [INVNT GROUP], two major Web3 initiatives have followed suit, cultivating a new community of a younger tech audience, and established loyalists to mark the hybrid era, as the brand races towards complete electrification by 2030. 

[INVNT GROUP] partnered with Steve Aoki and Krista Kim to create an audiovisual collaboration which saw the creation of the world’s first 1:1 NFT supercar, auctioning off the physical version of the last ever Aventador Coupe with auction house RM Sotheby’s. The NFT paired with the physical sports car sold at an auction price of $1.6M, placing the purchase price in the top 10 new Lamborghinis ever sold.

On the back of the global success and impact of“Lamborghini Ultimate” Lamborghini continued their partnership with [INVNT GROUP] with the launch of “The Epic Road Trip”. This 8-month long campaign showcased monthly prizes and NFT reveals, concluding in a global celebration of the brand’s 60th anniversary and the ultimate reveal of the Revuelto. The consequential results of “The Epic Road Trip ” showcased a nod to the brand’s transformation, with 10.5x campaign ROI. Collectively, both campaigns have garnered 1.8 billion global editorial media impressions, across 2.4K featured editorial placements, totalling over $17.3M USD of advertising value. 

“These results demonstrate how incredibly powerful leveraging Web3 is in any modern marketing strategy,” says Scott Cullather,  President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM, “These are highly engaged, hands-on collectors with a passion for the Lamborghini brand. By focusing on a curated group of brand loyalists, Lamborghini was able to both deepen its connection with its biggest fans while also welcoming new people to be a part of its timeless heritage and future. As an ultra-luxury brand that sold just 9,233 vehicles in 2022, every boost in purchase intent is worth millions.”

“Lamborghini is an aspirational brand, and Web3 is a bridge to people that are dreaming Lamborghini, but also for people that are not familiar with the brand and more familiar with art, design and NFTs. It’s an example of how art and design are connected to our brand. And the good thing is that with the NFTs we’re able to make sure that this dream is also in the reach for the fan,” said Christian Maestro, Marketing Director of Automobili Lamborghini, in Carly Reilly’s Overpriced JPEGS Podcast Series with Scott Cullather. 

As the brand continues its journey towards complete hybridization of its lineup by 2025, expect further experimentation at the leading edge of community, blockchain and utility. 

Driven by [INVNT GROUP]’s “Challenge Everything” mantra backed by world-class storytelling, both campaigns immersed the legacy brand into the world of Web3, whilst also adopting elements of the physical world into the journey. The phygital experiences, told a tale of brand transformation, as Lamborghini fans are given brand new avenues to engage with the legacy brand into the future. 

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About INVNT.ATOM™ INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Headquartered in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]™ [INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward-thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com. 

Media Kit (High-res imagery and videos)

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• Lamborghini Ultimate: 1:1 NFT & The Last Avendator Coupé

Paola Cracknell
INVNT.ATOM
+61 452 452 051  
pcracknell@invnt.com

Jhonathan Mendez De Leon
[INVNT GROUP]
+1 347 819 2089
jmendezdeleon@invnt.com

SOURCE: INVNT ATOM

http://mrem.bernama.com/viewsm.php?idm=46514

KUALA LUMPUR, June 28 (Bernama) — Sensegen, the pioneering biotechnology-based solution provider in taste, smell and beauty, has launched its highly anticipated Exotic Flavors collection.

Sensegen has created a range of captivating flavours for food and beverages. The collection features six unique exotic true-to-fruit flavours which are lychee, guava, papaya, yuzu, dragon fruit and violet.

In a statement, Sensegen Vice President of Flavors and Consumer Experience, Natasha D’Souza said: “We are thrilled to introduce the Exotic Flavors collection to the market, representing a significant milestone in our mission to redefine taste and consumer experiences.

“By leveraging our bio-based solutions, we invite food and beverage companies to explore the immense potential of these flavours across different categories and create truly personalised experiences for their consumers.”

According to Sensegen’s Sensory and Consumer Insights Center, 48 per cent of consumers identified exotics as a top flavour. Consumers are open to more adventurous flavours in social settings or when they feel exploratory.

The Exotic Flavors collection is supported by the company’s proprietary quantitative research conducted nationally with over 1,500 consumers, exploring the beverage and food choices people make in various situations, the influence of mood on those decisions, and the underlying reasons behind them.

In line with Sensegen’s commitment to sustainability and biotechnology, the Exotic Flavors collection is produced by bioconversion. This approach ensures the highest quality and authenticity while minimising the environmental impact of flavour production.

Sensegen will also unveil the Exotic Flavors collection at IFT First in Chicago on July 17 to 19, whereby IFT attendees will be the first to taste food and beverage prototypes made with the flavours and complimentary ingredients from Sensegen’s sugar reduction solutions partner Sweegen.

IFT Attendees can expect several exciting prototypes to inspire their products with the Exotic Flavors such as yuzu-flavoured iced tea; dark chocolate truffles flavoured with Sensegen lychee and natural violet flavour; guava energy drink; papaya-flavoured refresher; and dragon fruit-flavored sparkling water.

— BERNAMA

AsiaNet 100180

^{Exciting action on-site at the “Shui Yun Jing Du” Dragon Boat Invitational} 

YULIN, China, June 28, 2023 /Xinhua-AsiaNet/–

Dragon boats raced across the river under the summer sun, as spectators on the shores screamed while drums on the boats roared. That was a part of the excitement of the “Shui Yun Jing Du” Dragon Boat Invitational that took place on the afternoon of June 20th in Yulin of Guangxi Zhuang Autonomous Region. On the same day, the opening ceremony of the “Dragon of Duanwu, Tides of Yulin” 2023 Yulin City Duanwu Cultural Carnival and Mid-year Joyful Life and Happy Shopping campaign were held inside the Yulin Garden Expo Park.

This year, the traditional Chinese celebration of the Duanwu Festival is to be celebrated on June 22nd. Savoring zongzi glutinous rice dumplings, enjoying intangible cultural heritage and watching dragon boat races have long been traditional Duanwu customs in Yulin beloved by local folks. Between the 20th and the 24th, the city of Yulin hosted around a dozen activities including the likes of “Shui Yun Jing Du” Dragon Boat Invitational, “Yulin Style, China Chic” Intangible Cultural Heritage Bazaar and commencement ceremony of the 2023 Guangxi Culture Tourism Consumption Night Market (Yulin – Main Market). Various counties, cities and districts of Yulin also synchronously sponsored and organized unique cultural tourism and commercial events, totaling over 25 activities in all, according to the Publicity Department of Yulin Municipal Government.

On the day of the opening ceremony, festivities kicked off with a performance named Jubilation of Dragon and Lion, alongside Hakka Charms, a tea-picking opera of the southern Guangxi Zhuang Autonomous Region and a national-level intangible cultural heritage. In addition, an acrobatic circus act titled Power and Beauty, performed by Bobai County Folk Culture and Art Protection, Inheritance and Performance Center, also garnered thunderous applause. Yulin’s acrobatics are renowned for innovative development, having won numerous awards and have been performed in over 30 nations and regions.

At the Yulin Garden Expo Park, the “Yulin Style, China Chic” Intangible Cultural Heritage Bazaar was buzzing with activities. The sponsor organized more than 30 stands for intangible cultural heritage, trendy goods and foods, creating an immersive arcade emanating old-school charms and China chic, allowing visitors to revel in the funs of traditional culture while enjoying a good time.

During the “Shui Yun Jing Du” Dragon Boat Invitational, 12 dragon boat teams competed in a thrilling race. Featuring a 300-meters course, four racing lanes, 22-person vessels and more than 300 racers, this race attracted throngs of locals and visitors alike to gather on the banks of the river and experience from a point-blank distance the unique charisma and excitement of Duanwu Festival. Thumping drum beats amplified passionate cheers and shouts, and the atmosphere pulsated with energy.

Located in the southeast of Guangxi Zhuang Autonomous Region, Yulin is a beautiful place and in recent years the city has simultaneously carried out numerous measures to promote the high-quality development of its culture and tourism industries. Positioning itself as a “strong city of culture and tourism”, Yulin has been included in the second batch of national culture and tourism consumption pilot cities and the list of the top hundred cities for health tourism in China.

Source: The Publicity Department of Yulin Municipal Government

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=441307

   Caption: Exciting action on-site at the “Shui Yun Jing Du” Dragon Boat Invitational

SYDNEY, June 28 (Bernama-GLOBE NEWSWIRE) — George Clinical and EPS Corporation (EPS), a global CRO based in Japan are collaborating on a rare Japanese academia-led global study seeking to advance treatments for unmet needs in Asian populations. 

In 2019 George Clinical and EPS formed a strategic partnership to help expand their operations across the Asia-Pacific region. Together the organizations have partnered on over 20 studies, mainly in oncology, kidney, metabolic and cardiovascular diseases therapeutic areas. In this reciprocal strategic partnership, both companies come together to provide a seamless operating capability for clinical trials across the Asia-Pacific region and globally.

Since September 2019, EPS and George Clinical have been involved in a major study for the National Cancer Center Hospital, Japan (NCCH) on the clinical usefulness of a combination therapy in patients of any menopausal status with advanced or metastatic HR+/HER2- breast cancer. A major objective of NCCH for conducting this study (Asian, International, Multicenter, Randomized, Double-Blind, Placebo-Controlled, Phase 3 Trial of Tamoxifen With or Without Palbociclib +- Goserelin in Women with Hormone Receptor-Positive, HER2-Negative Advanced or Metastatic Breast Cancer – PATHWAY) is to investigate a potential new treatment. The NCCH run PATHWAY trial is a clinical research collaboration with Pfizer Inc., a research funder and a study drug provider.  The study is especially important, as Japanese investigator/academia-led global clinical trials have rarely been conducted due to language barriers, personnel shortage or limited research budget.

In 2016, among all the Clinical Research Core Hospitals in Japan, NCCH was selected by AMED (Japan Agency for Medical Research and Development) as one of the Global Clinical Trials Core Centers, focused on the reinforcement of facilitating international clinical trials in Japan between 2016-2018. This study is their first global investigator-initiated registration-directed trial (IIRDT) — an important step toward the pursuit of the development of treatments and new drugs for the Asian population.

EPS is managing the PATHWAY study conducted in Japan, South Korea, Singapore and Taiwan. George Clinical is entirely responsible for study execution in Singapore and Taiwan with specific duties including full study conduct, regulatory, safety reporting and site monitoring. George Clinical’s strong expertise in regulatory, site knowledge and oncology expertise in the Asia Pacific region add value to the EPS strengths in Japan.

This PATHWAY study exemplifies the value of the strategic partnership of two highly experienced CROs who combine their services to ensure that a sponsor’s study is conducted in the most efficient and effective manner to help bring new and advanced treatments to underserved populations. Both George Clinical and EPS have a proven track record of meeting a sponsor’s needs with proactive solutions to challenges and on the ground knowledge of sites, local key opinion leaders and cultural nuances. This is especially valuable regarding the specific regulatory requirements in different locations with local language and cultural expertise.

This Phase III trial has met its primary endpoint of demonstrating a statistically significant and clinically meaningful improvement in progression-free survival (PFS) for the combination of palbociclib plus tamoxifen compared with placebo plus tamoxifen in women with hormone receptor positive (HR+), human epidermal growth factor receptor 2 negative (HER2-) advanced or metastatic breast cancer. NCCH believes the results of this PATHWAY study have a high impact for premenopausal breast cancer patients, for which a large percentage of patients exist in Asia Pacific with fewer treatment options. Detailed efficacy and safety results were recently presented at the 2023 ASCO Annual Meeting.

Based on the experience and network gained from this trial, NCCH continues to expand the research network through the Asia Clinical Trials Network for Cancers Project (ATLAS project) with the mission to create a multinational cancer clinical trial network and a sound structure for conducting international collaborative trials on a permanent basis in the Asian region.

About George Clinical
George Clinical is a leading global clinical research organization founded in Asia-Pacific driven by scientific expertise and operational excellence. With over 20 years of experience and more than 450 people managing over 39 geographical locations throughout the Asia-Pacific region, USA, and Europe, George Clinical provides the full range of clinical trial services to biopharmaceutical, medical device, and diagnostic customers, for all trial phases, registration and post-marketing trials.   

About EPS Corporation
Since its establishment in 1991 as a pioneering CRO, EPS Group has been a Healthcare Solution Provider to pharmaceutical companies, medical device manufacturers, hospitals and clinics, and academia with various solutions from development to marketing, sales, consultation covering Asia and new values created in big data & AI, regenerative medicine, etc.  The strength of EPS lies in the fact that it has the greatest presence in Japan. In Asia, the company has multiple overseas offices and has focused particularly on solidifying its sites in the respective Asian countries, providing clinical development support services as well as SMO services.

Contact:            eps-gr-contact@eps.co.jp
Website:           https://www.epsi-global.com/index.html and https://www.eps.co.jp/en/
LinkedIn:           https://www.linkedin.com/company/eps.corp/

Matthew Reabold
George Clinical
760-645-0496
mreabold@georgeclinical.com 

SOURCE : George Clinical

^{More than 160 teams of about 4,000 dragon boat athletes from ten countries and regions participate in the Hong Kong International Dragon Boat Races to compete for 17 titles in the Victoria Harbour. (Photo credit: Hong Kong Tourism Board)}

Over 100 International Teams Competed for the Championship

HONG KONG, June 27 (Bernama-BUSINESS WIRE) — The “Hong Kong International Dragon Boat Races”,jointly organised by the Hong Kong Tourism Board (HKTB) and the Hong Kong China Dragon Boat Association (HKCDBA), was held in success on 24 and 25 June. The two-day event took stage at the Tsim Sha Tsui East waterfront, consisting of 17 races with over 160 teams of about 4,000 top athletes from ten countries and regions competing for various titles, including first-time participants from Poland, as well as Australia, Dubai, Japan, Malaysia, Thailand, the Philippines, the Mainland China, Macao and Hong Kong. The tournaments also attracted visitors to gather alongside the Victoria Harbourfront, where they enjoyed the races and cheered for the athletes.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230626883958/en/

This year, five of the major competitions are offering cash prizes of US$10,000 to winners of the titles, including the Guangdong-Hong Kong-Macao Greater Bay Area Championship, won by Zhuhai’s team out of 11 elite teams from Jiangmen, Guangzhou, Foshan, Dongguan, Zhaoqing, Shenzhen, Huizhou, Zhongshan, Zhuhai, as well as Hong Kong and Macao, and a brand-new Hong Kong-Macao Trophy, which Dragon Boat Thailand won.

The International Open Grand Championship, contested by the best 32 local and non-local teams in the preliminary rounds of contestants of all titles on the first day, was won by the team representing Fuzhou against the strong teams.

On the other hand, the fun-filled Fancy Dress Competition saw seven creatively dressed teams racing across the Harbour, with the Hong Kong Institute of Certified Public Accountants – Dragon Bot Team, dressing up as glamourous characters from “Alice in Wonderland”, claiming the Fancy Dress Award, bringing party element to the exciting races.

What’s more, the time-limited LINE FRIENDS Hello Hong Kong Dargon Boats Photo Spots were brought to the Avenue of Stars in Tsim Sha Tsui together with the LINE FRIENDS Dragon Boat-themed POP-UP STORE. Visitors are welcome to visit the spots until 2 July to dip into the festivity of the city’s mega event.

Members of the media can download the photos from the following link:
Photos: https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=1125&categoryTypeId=2

View source version on businesswire.com: 
https://www.businesswire.com/news/home/20230626883958/en/

Contact

For media inquiries:
Ms Helen Yeung
Email: helen.mt.yeung@hktb.com

Mr Chokie Cheng
Email: chokie.cheng@hktb.com

Source : Hong Kong Tourism Board