SBC Medical Announces Next-Generation Wellness Strategy “SBC Wellness 2.0”

​SBC Medical Announces Next-Generation Wellness Strategy “SBC Wellness 2.0”

Pioneering the “Performance Medicine” category for full-scale entry into the longevity market — targeting a global market projected to reach $2 trillion by 2035

IRVINE, Calif., March 25 (Bernama-BUSINESS WIRE) — SBC Medical Group Holdings Incorporated (Nasdaq: SBC) (“SBC Medical” or the “Company”), a Management Services Organization operating a wide range of franchise businesses across diverse medical fields, today announced “SBC Wellness 2.0,” a new wellness and longevity platform that combines aesthetic healthcare, preventative care, and data-driven health management.

This press release features multimedia. View the full release here: 
https://www.businesswire.com/news/home/20260323000188/en/

The initiative positions SBC Medical to participate in the fast-growing longevity market, which is projected to reach approximately $800 billion in 2025* and expand to approximately $2 trillion by 2035, with a compound annual growth rate exceeding 10% from 2026 to 2035. This strategy represents a natural extension of SBC Medical’s core business in Japan’s approximately $4 billion aesthetic healthcare market. While Japan’s domestic longevity market has already reached an estimated $34 billion, it remains in its early stages with no clear market leader, providing a significant opportunity for the Company to capture first-mover advantages. SBC Medical intends to use its existing clinic network and customer base in Japan to build recurring revenue streams and a differentiated, data-rich platform.

“Through aesthetic healthcare, we have helped many people build confidence in their appearance,” said Yoshiyuki Aikawa, CEO of SBC Medical. “What we have come to realize is that those who seek a youthful look are equally attuned to the signs of internal physical decline. SBC Wellness 2.0 was born from this insight. We are confident that only SBC Medical can deliver a standard of care that allows individuals to pursue ‘their best-ever self’ — across both appearance and physical function. We will first become the game changer in Japan’s domestic longevity market and then set our sights on the world.”

*Source: Report Ocean, “Global, US & Japan Longevity Market” (published March 2026)

What is SBC Wellness 2.0?

SBC Wellness 2.0 focuses on prevention, physical performance, and overall health span rather than only treating disease. The service uses blood biomarkers, imaging, and AI tools to assess each customer’s condition and recommend personalized protocols that may include medical procedures, supplements, and lifestyle support. By integrating “youthful appearance” and “physical optimization,” SBC Medical establishes a new “performance medicine” category that goes beyond non-medical approaches like fitness and general supplements. The program follows a simple journey: measure key metrics, visualize biological age and risk, recommend a tailored plan, provide ongoing digital coaching, and track progress over time.

Competitive Advantages and Revenue Model

SBC Medical believes it is well-positioned in longevity, given its network of 283 clinics and about 6.5 million annual customer visits, which provide one of the largest aesthetic healthcare data sets in Japan. This large-scale data asset directly contributes to the advancement of proprietary AI models, establishing strong barriers to competitive entry. The Company operates on a medical platform that spans aesthetic healthcare procedures and insurance‑covered care and has long experience serving repeat, premium clients. Furthermore, SBC Medical’s expertise in high-value hospitality and user experience (UX) design, cultivated through its luxury clinic management, provides a meaningful advantage in meeting the needs of premium longevity customers. SBC Medical expects to commercialize Wellness 2.0 through a mix of bundled programs sold to corporations as employee‑wellness benefits and higher‑value, self‑pay medical and aesthetic healthcare services sold directly to customers. The B2B model offers corporate clients a new form of human capital investment to enhance recruitment and reduce turnover, while providing the Company with an efficient growth model with low marketing costs. Management believes this combination of subscription‑like corporate contracts and discretionary medical services can support recurring revenue, higher retention, and improved unit economics over time.

About SBC Medical Group Holdings Incorporated

SBC Medical Group Holdings Incorporated is a Management Services Organization operating a wide range of franchise businesses across diverse medical fields, including advanced aesthetic healthcare, dermatology, orthopedics, fertility treatment, gynecology, dentistry, alopecia treatment (AGA), and ophthalmology. The Company manages a diverse portfolio of clinic brands and is actively expanding its global presence, particularly in the United States and Asia, through both direct operations and medical tourism initiatives. In September 2024, the Company was listed on Nasdaq, and in June 2025, it was selected for inclusion in the Russell 3000® Index, a broad benchmark of the U.S. equity market. Guided by its Group Purpose “Contributing to the well-being of people around the world through medical innovation,” SBC Medical Group Holdings Incorporated continues to provide safe, trusted, and high-quality medical services while further strengthening its international reputation for quality and trust in medical care.

For more information, visit https://sbc-holdings.com
For more insights and updates from SBC Medical, follow us on LinkedIn.

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements are not historical facts or statements of current conditions, but instead represent only the Company’s beliefs regarding future events and performance, many of which, by their nature, are inherently uncertain and outside of the Company’s control. These forward-looking statements reflect the Company’s current views with respect to, among other things, the Company’s product launch plans and strategies; growth in revenue and earnings; and business prospects. In some cases, forward-looking statements can be identified by the use of words such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” “targets” or “hopes” or the negative of these or similar terms. The Company cautions readers not to place undue reliance upon any forward-looking statements, which are current only as of the date of this release and are subject to various risks, uncertainties, assumptions, or changes in circumstances that are difficult to predict or quantify. The forward-looking statements are based on management’s current expectations and are not guarantees of future performance. The Company does not undertake or accept any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based, except as required by law. Factors that may cause actual results to differ materially from current expectations may emerge from time to time, and it is not possible for the Company to predict all of them; such factors include, among other things, changes in global, regional, or local economic, business, competitive, market and regulatory conditions, and those listed under the heading “Risk Factors” and elsewhere in the Company’s filings with the U.S. Securities and Exchange Commission (the “SEC”), which are accessible on the SEC’s website at www.sec.gov.

View source version on businesswire.com: 
https://www.businesswire.com/news/home/20260323000188/en/

Contact

SBC Medical Group Holdings Incorporated
Hikaru Fukui / Head of IR Department; E-mail: ir@sbc-holdings.com
Akiko Wakiyama / Chief Public Relations Officer; E-mail: pr@sbc.or.jp

ICR LLC (US Time)
Bill Zima / Managing Partner; E-mail: bill.zima@icrinc.com

Source : SBC Medical Group Holdings Incorporated

–BERNAMA

Curia Expands Glasgow Manufacturing Capacity and Enhances Cell Line Development Platform

ALBANY, N.Y., March 24 (Bernama-GLOBE NEWSWIRE) — Curia, a leading contract research, development and manufacturing organization (CDMO), today announced progress on the expansion at its Glasgow, UK sterile drug product facility as well as enhancements to its proprietary platform for cell line development.

The Glasgow, UK, site is well known throughout the industry for its more than 25 years of experience with formulation, lyophilization development and sterile fill-finish capabilities, including ADCs and other highly potent products. The current expansion is expected to be completed by early 2027. The investment will add an Annex 1 compliant isolator-based vial filling line and lyophilizer. Once complete, Glasgow will be able to fill batches up to 20,000 vials and will be well‑positioned to support future small‑scale commercial fills.

“This expansion in Glasgow comes as Curia is nearing completion of our significant expansion in our commercial drug product facility in Albuquerque, NM,” said Ron Aungst, VP, Drug Product Business Unit Operations. “Curia has already secured crucial equipment with long lead times to help the Glasgow expansion project stay on track, and we do not anticipate any disruption to current operations during the expansion.”

Curia’s clinical drug substance development capabilities have also been enhanced with improvements to the company’s cell line development (CLD) platform. The CLD offering at Curia’s Hopkinton, MA facility has been enhanced to incorporate IP-free semi-targeted integration technology that results in 6-fold higher titers compared to random integration technology. Curia’s stable platform, CHO-GSN®, was derived from the same parental cell line as its transient platform, TunaCHO®, allowing partners to efficiently scale-up from discovery to GMP.

“Our biologics division has always had end-to-end capabilities, and we are excited to offer a cell line that makes it more cost-efficient and faster to advance partners through early-stage clinical manufacturing,” said Jamie Grabowski, President, Research & Development. “With biotech-friendly licensing terms, reengineered cell line will be a critical component of successfully guiding partners on their path to commercialization.”

About Curia
Curia is a contract research, development and manufacturing organization (CDMO) with over 30 years of experience, an integrated network of 20+ global sites and 3,100 employees partnering with biopharmaceutical customers to bring life-changing therapies to market. Our offerings in small molecule, generic APIs and biologics span discovery through commercialization, with integrated regulatory, analytical and sterile fill-finish capabilities. Our scientific and process experts, along with our regulatory compliant facilities, provide a best-in-class experience across drug substance and drug product manufacturing. From curiosity to cure, we deliver every step to accelerate your research and improve patients’ lives. Visit us at curiaglobal.com.

Corporate Contact:
Viana Bhagan
Curia
+1 518 512 2111
corporatecommunications@CuriaGlobal.com

SOURCE: Curia Global, Inc.

Stray Kids x Bioré UV: Anthem Film Featuring New Song “Endless Sun” Launches Globally on March 19 (JST)


KV 

Bioré UV Global Campaign 2026 “SUNLIGHT IS YOUR SPOTLIGHT.” Begins 

— Limited-Time POP-UP Events Open in Japan and Korea — 

TOKYO, March 24 (Bernama-BUSINESS WIRE) — Bioré UV, Kao Corporation’s sunscreen brand, will launch its global campaign “SUNLIGHT IS YOUR SPOTLIGHT.” featuring Stray Kids in more than 15 countries and regions beginning 20:30 (JST), March 19, 2026.
The campaign features an anthem film set to the original song “Endless Sun,” written, composed, and produced by Stray Kids, alongside key visuals and a range of global initiatives. Limited-time POP-UP events will also open in Osaka (Japan) and Seongsu, Seoul (Korea), offering immersive collaboration content and product experiences. 

Through this campaign, Bioré UV communicates its core value globally: combining high UV protection with a comfortable texture designed for everyday use. 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260319304947/en/

Special Website: https://www.kao.co.jp/bioreuv/sunlightisyourspotlight/en/

Background of the Global Campaign
Amid rising global temperatures and changing UV environment, more people have become cautious about spending time under the sun. In response, Bioré UV has redefined the sun—not as something to avoid, but as a spotlight that empowers individuals to shine.
Since 2025, Bioré UV has partnered with globally acclaimed K-pop group Stray Kids under the message “SUNLIGHT IS YOUR SPOTLIGHT.” Now in its second year, the campaign marks a milestone with the brand’s first-ever music collaboration.
“Endless Sun,” created exclusively for this campaign, is a fully original anthem written, composed, and produced by Stray Kids.
The anthem film embodies Bioré UV’s message of empowering everyone to step into the sunlight with confidence, supported by its powerful UV protection. 

“Endless Sun” — An Anthem Song Co-Created with Stray Kids, Sharing the Brand’s Vision
Streaming URL:
Spotify https://bit.ly/40ZAv6P
Apple Music https://bit.ly/4brUq3h
YouTube Music https://bit.ly/4rzQ28l
Amazon Music https://bit.ly/4sGElgY

Comment from Stray Kids
“We are truly honored to have created this song in collaboration with Bioré UV. Having used Bioré UV in our daily activities, we have personally felt the reassurance and positivity that allow us to shine as ourselves even under the sun, and we incorporated those emotions into this track. We hope it encourages everyone to step confidently into the sunlight.” 

About the Anthem Film — “SUNLIGHT IS YOUR SPOTLIGHT.”
Anthem Film (60-second version):
http://youtube.com/watch?v=40S9ZH1gVH4 

The anthem film portrays the members of Stray Kids engaging freely with sunlight in their own ways. It opens with Felix gazing at the sun and whispering, “I wanna kiss you back.” before the members move through a city illuminated by light. Through beams and reflections, each member walks confidently in their own direction, expressing the beauty of shining under the sun. The film culminates in a collective message encouraging all who step into the sunlight. 

POP-UP Events in Japan and Korea: “Bioré UV × Stray Kids ‘STAY in Spotlight”
Limited-time POP-UP events will be held in Osaka and Seongsu, Seoul, where Bioré UV will make its full-scale Korean market entry in 2026. Visitors will not only be able to experience Bioré UV products but also explore campaign visuals, Stray Kids autographed life-sized standee, costumes worn during filming, product displays, and interactive activities including lucky draws. 

Seoul (Seongsu), Korea
Period: March 20 (Fri) – March 29 (Sun), 2026
Venue: LECT Seongsu
Address: 65 Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
Opening Hours: 12:00 PM – 8:00 PM (KST)
Admission: Advance reservation via Naver or same-day entry 

Osaka (Shinsaibashi), Japan
Period: March 30 (Mon) – June 30 (Tue), 2026
Venue: Kao Wow
Address: 1F Taiko Building, 3-6-13 Minamikyuhojimachi, Chuo-ku, Osaka, Japan
Opening Hours: 11:00 AM – 6:00 PM (JST)
(Closed on Saturdays, Sundays, and national holidays)
Admission: Walk-in entry
Exhibition content and admission procedures are subject to change. 

Global Campaigns to be Launched Sequentially in Each Region
We will sequentially roll out various campaigns in markets worldwide where Bioré UV is available. *Please note that the availability, timing, and specific details of these campaigns will vary by country and region. 

Background on the Appointment of Stray Kids
Bioré UV is currently available in 39 countries and regions worldwide. Stray Kids, who have continued to challenge global stages since their trainee days, embody the message “SUNLIGHT IS YOUR SPOTLIGHT.” Through this collaboration, Bioré UV aims to deepen global engagement and become an irreplaceable presence in everyday life. 

About Stray Kids
Stray Kids is a boy group under JYP Entertainment that debuted in 2018. The word “Stray” in the group name “Stray Kids” carries the meaning of breaking away from old traditions, formats, and systems.
The members are actively involved in writing, composing, and producing their own music, and in 2025 they became record holders for the best-selling K-pop album in the United States.
Since their album SKZ IT TAPE ‘DO IT’, released last November, debuted at No.1 on the U.S. Billboard 200, the group has achieved eight consecutive No.1 debuts on the chart. No artist had previously debuted eight albums in a row at No.1, making it a historic first worldwide. As a result, Stray Kids have been recognized as one of the top-charting groups on the Billboard 200 in the 2000s.
In addition, the group successfully completed their largest-scale world tour to date, Stray Kids World Tour [dominATE], last year. Their popularity has grown beyond Japan and Korea, becoming a global phenomenon across the United States and around the world. 

About Bioré
Bioré is a global skincare brand of Kao Corporation, offering high-performance facial cleansing, pore care, body care, and UV protection products designed to fit seamlessly into everyday life. Leveraging proprietary technologies developed through Kao’s long-standing research expertise, Bioré offers solutions that combine effectiveness with a comfortable feel, tailored to diverse skin needs.
Available in 66 countries and regions across Asia, the Americas, and Europe, Bioré continues to grow its global presence and to be chosen by consumers worldwide. 

Official Bioré UV Brand Website: https://www.kao.co.jp/bioreuv/

View source version on businesswire.com: https://www.businesswire.com/news/home/20260319304947/en/

Contact 

Kao Bioré V PR Office (in KMC Co., Ltd.)
Ririka Takasu / Takahiro Otsuka / Eri Sato
Tel: +81-3-6261-7413
Email: info@kmcpr.co.jp
Media Assets: https://bit.ly/bioreuv_0319 [Password: kao0319] 

Source : Kao Corporation 

Kao Bioré Expands Into South Korea With Global Campaign Featuring Stray Kids

KUALA LUMPUR, March 19 (Bernama) — Kao Corporation, a Japan-based manufacturer of cosmetics, personal care and household products, announced its skincare brand Bioré will accelerate its international expansion as it enters the South Korean market and rolls out a globally unified campaign.

Currently available in 66 countries and regions across Asia, the Americas, and Europe, Bioré has steadily strengthened its global presence.

According to Kao in a statement, the South Korean entry aims to reinforce trust in the brand’s proprietary sunscreen technology while serving as a strategic springboard for broader expansion across Asia and other international markets.

Beginning March 2026, Bioré will also launch a global campaign centred on Bioré UV, featuring Stray Kids, the South Korean boy band, as its face.

The campaign will roll out simultaneously across more than 15 countries and regions, combining globally unified creative assets with locally optimised initiatives tailored to each market. Influencers from key regions will also participate to deliver culturally relevant content.

Amid rising global temperatures and heightened awareness of ultraviolet (UV) exposure, Bioré’s campaign conveys the message “SUNLIGHT IS YOUR SPOTLIGHT.”, encouraging people worldwide to step confidently into the sun.

The campaign will kick off with the “YOUR ONE AND ONLY. Bioré Global Brand Event” on March 19 in Seongsu, Seoul, one of South Korea’s vibrant cultural hubs.

Through anthem films, out-of-home advertising, social media content, global graphics, and pop-up store activations, Bioré aims to showcase the unique value of Bioré UV—superior protection with a lightweight, refreshing feel—strengthening its global brand identity and engagement across markets.

— BERNAMA

MALAYSIA HEALTHCARE STRENGTHENS ENGAGEMENT IN BANGLADESH AHEAD OF MALAYSIA HEALTHCARE WEEK IN DHAKA

KUALA LUMPUR, March 18 (Bernama) — Bangladesh’s medical travel landscape is evolving as patients increasingly explore alternative destinations for specialised treatment abroad. For many years, Bangladeshi patients travelled primarily to India for medical care due to its proximity and established referral pathways. However, recent visa restrictions affecting Bangladeshi travellers have disrupted this long-standing treatment corridor, prompting patients and healthcare facilitators to explore new healthcare destinations across the region.

In response to this shift, the Malaysia Healthcare Travel Council (MHTC) is strengthening its engagement with Bangladesh as part of the ongoing initiatives under the Malaysia Year of Medical Tourism 2026 (MYMT 2026), which was officially launched in July 2025. Guided by its “Healing Meets Hospitality” positioning, Malaysia Healthcare brings together internationally accredited hospitals, specialised medical expertise and patient-centred care to offer Bangladeshi patients a trusted destination for quality treatment abroad.

As part of these efforts, Malaysia Healthcare will bring its healthcare ecosystem closer to Dhaka through Malaysia Healthcare Week in Dhaka, a series of engagements designed to connect Bangladeshi healthcare facilitators, travel partners and prospective patients directly with Malaysia’s leading medical institutions. The initiative aims to strengthen collaboration, build referral networks and enhance awareness of Malaysia as a trusted medical travel destination. Malaysia’s healthcare travel industry continues to demonstrate strong growth and international confidence. In 2025, the sector generated RM3.34 billion in healthcare travel revenue and welcomed 1.84 million healthcare travellers, reflecting Malaysia’s strong reputation as a leading medical travel destination in the region. This growth underscores the country’s ability to deliver high-quality care supported by internationally accredited hospitals, advanced medical technologies and a patient-centred healthcare ecosystem.

Hence, Malaysia Healthcare’s engagement in Dhaka seeks to further strengthen ties with Bangladesh’s growing medical travel ecosystem. By connecting local healthcare facilitators and industry partners with Malaysian hospitals, the initiative aims to expand referral networks and increase access for Bangladeshi patients seeking trusted healthcare options abroad. Mr. Suriaghandi Suppiah, Chief Executive Officer of Malaysia Healthcare Travel Council, said Malaysia is committed to strengthening healthcare collaboration with Bangladesh as demand for quality medical care abroad continues to grow.

“Bangladesh remains an important market for Malaysia Healthcare, and we are seeing growing interest from Bangladeshi patients seeking trusted and high-quality treatment overseas. We also congratulate Bangladesh on the formation of its new government and look forward to strengthening Malaysia–Bangladesh relations under the new Prime Minister’s leadership. Healthcare and medical tourism present strong opportunities for collaboration between our two countries. Through initiatives such as Malaysia Healthcare Week in Dhaka, we aim to bring Malaysia’s healthcare ecosystem closer to local partners and patients, strengthen referral networks, and showcase Malaysia’s medical expertise and patient-centred care. As part of the Malaysia Year of Medical Tourism 2026 initiatives, Malaysia continues to expand healthcare collaboration across the region while ensuring patients have access to reliable, high-quality and compassionate care,” added Suriaghandi.

Demand for overseas medical care among Bangladeshi patients remains strong, driven by the need for specialised procedures, advanced medical technologies and faster access to treatment. Complex areas such as cardiology, oncology, organ transplantation, and advanced surgeries continue to drive outbound medical travel, with patients increasingly comparing regional healthcare destinations, including Thailand, Singapore, and Malaysia. Within this competitive landscape, Malaysia offers a compelling value proposition that combines internationally trained specialists, modern healthcare infrastructure and competitive treatment costs. Strong air connectivity between Dhaka and Kuala Lumpur, supported by multiple daily flights, further enhances Malaysia’s accessibility for Bangladeshi patients and their families seeking reliable healthcare abroad.

As Malaysia drives the momentum of the Malaysia Year of Medical Tourism 2026 (MYMT 2026), initiatives such as Malaysia Healthcare Week in Dhaka reflect the nation’s commitment to bringing the spirit of “Healing Meets Hospitality” to patients and partners across the region. By combining high-quality medical care with Malaysia’s renowned warmth, compassion and cultural understanding, Malaysia Healthcare continues to strengthen cross-border healthcare collaboration while building enduring partnerships that expand patient access to trusted treatment and elevate healthcare standards across the region.

About Malaysia Healthcare Travel Council

Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the “Malaysia Healthcare” brand. MHTC enhances, coordinates, and promotes Malaysia’s healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 80 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation’s first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia’s world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry’s significant contribution to the national economy.

More information can be found at https://malaysiahealthcare.org/. 

SOURCE: Malaysia Healthcare Travel Council (MHTC)

FOR MORE INFORMATION PLEASE CONTACT:  
Name: Mohamad Shahizam Fauzi                                                    
Head, Communications
Tel: +603 8776 6168                     
Email: shahizam.f@mhtc.org.my
 
Name: Muhammad Rasydan Ma’at                                       
Asst. Manager, Communications
Tel: +603 8776 6168         
Email: rasydan.m@mhtc.org.my 

–BERNAMA