XSOLLA PROMOTES WOMEN’S LEADERSHIP IN GLOBAL GAMING INDUSTRY

KUALA LUMPUR, March 9 (Bernama) — Xsolla has reaffirmed its commitment to supporting women across the global gaming ecosystem through curated community initiatives, industry events, and thought leadership platforms in key growth markets, including Türkiye, Dubai, and Cyprus.

“By fostering mentorship, creating visible role models, and building meaningful connections between regional talent and global networks, Xsolla helps create real pathways for the next generation of women entering the industry.

“A more inclusive ecosystem drives stronger innovation, better decision-making, and long-term growth for the entire ecosystem,” said Xsolla Vice President of Business Development EMEA, Ilayda Bayari in a statement.

As the gaming industry continues to expand across emerging and high-growth markets, Xsolla is focused on empowering developers globally by fostering an inclusive ecosystem that provides women founders, studio leaders, publishers, and entrepreneurs with greater access to visibility, networks, and opportunities.

Through targeted industry gatherings and community-led discussions, Xsolla has also supported conversations around women in leadership in gaming. Recently, the company hosted an event in Dubai that brought together women founders and senior leaders from across the Middle East and neighbouring markets.

In 2025, Xsolla co-organised the Women in Games Cyprus conference, which gathered more than 70 senior leaders for panels, roundtables and workshops designed to help women and allies connect, collaborate and grow professionally and personally.

With a rapidly growing gaming ecosystem that generated US$1.01 billion in revenue in 2025, Türkiye represents another key focus market. Xsolla sees significant opportunities to support the market by connecting regional talent to the global gaming industry through its international network and sector expertise. (US$1=RM3.95)

Xsolla aims to increase visibility for women leaders and founders in gaming, encourage mentorship and peer-to-peer collaboration, facilitate cross-border connections between regional studios and global markets, and support sustainable growth across emerging gaming hubs.

A global video game commerce company, Xsolla is also championing female leaders within the organisation and across the wider industry through roles in legal, human resources, office leadership, business development, training and customer success.

— BERNAMA

TARA EUSTACE TO DRIVE ENTREPRENEURIAL GROWTH AS MARY KAY CHIEF OPPORTUNITY AND SALES OFFICER

KUALA LUMPUR, March 6 (Bernama) — The iconic beauty and entrepreneurship company, Mary Kay has announced the appointment of Tara Eustace as Chief Opportunity and Sales Officer to empower future growth.

A trailblazer and long-time Mary Kay executive, Eustace will lead the Global Opportunity and Sales organisation with a core mission to put the “Mary Kay Opportunity” at the centre of all entrepreneurial business strategies.

Mary Kay Chief Executive Officer, Ryan Rogers in a statement said with Eustace’s entrepreneurial and visionary mindset and a track record of breaking into new markets, she will be instrumental in shaping the future of the business for its Independent Beauty Consultants (IBCs) and their customers.

Meanwhile, Eustace said: “I am energised to ignite innovation, empower our IBCs to sell with confidence wherever they are, and connect the next generation to a vibrant, sustainable, and dynamic earning opportunity.”

She will oversee all Mary Kay regions, leading the team of region presidents and general managers in over 40 markets worldwide.

In addition, Eustace will drive the streamlining of global sales operations, activating four strategic areas, namely global salesforce development and education, global salesforce experience, global salesforce insights & analytics, and global salesforce social commerce and communications.

Eustace’s newly formed organisation will focus on transforming the IBC experience, elevating them as personal beauty advisors for Mary Kay’s product portfolio, brand, and opportunity.

Together with her team, Eustace will digitally empower all generations of IBCs with every opportunity to connect their businesses with consumers through digital upskilling, innovative digital tools, and e-commerce solutions across integrated platforms and channels.

Having served in various leadership positions worldwide over the course of her more than 30-year career, Eustace’s unwavering commitment to women’s entrepreneurship has contributed to reshaping the direct selling industry, touching the lives of millions of women.

— BERNAMA