wonderland

_KV 

Bioré UV Global Campaign 2026 “SUNLIGHT IS YOUR SPOTLIGHT.” Begins 

— Limited-Time POP-UP Events Open in Japan and Korea — 

TOKYO, March 24 (Bernama-BUSINESS WIRE) — Bioré UV, Kao Corporation’s sunscreen brand, will launch its global campaign “SUNLIGHT IS YOUR SPOTLIGHT.” featuring Stray Kids in more than 15 countries and regions beginning 20:30 (JST), March 19, 2026.
The campaign features an anthem film set to the original song “Endless Sun,” written, composed, and produced by Stray Kids, alongside key visuals and a range of global initiatives. Limited-time POP-UP events will also open in Osaka (Japan) and Seongsu, Seoul (Korea), offering immersive collaboration content and product experiences. 

Through this campaign, Bioré UV communicates its core value globally: combining high UV protection with a comfortable texture designed for everyday use. 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260319304947/en/

Special Website: https://www.kao.co.jp/bioreuv/sunlightisyourspotlight/en/

Background of the Global Campaign
Amid rising global temperatures and changing UV environment, more people have become cautious about spending time under the sun. In response, Bioré UV has redefined the sun—not as something to avoid, but as a spotlight that empowers individuals to shine.
Since 2025, Bioré UV has partnered with globally acclaimed K-pop group Stray Kids under the message “SUNLIGHT IS YOUR SPOTLIGHT.” Now in its second year, the campaign marks a milestone with the brand’s first-ever music collaboration.
“Endless Sun,” created exclusively for this campaign, is a fully original anthem written, composed, and produced by Stray Kids.
The anthem film embodies Bioré UV’s message of empowering everyone to step into the sunlight with confidence, supported by its powerful UV protection. 

“Endless Sun” — An Anthem Song Co-Created with Stray Kids, Sharing the Brand’s Vision
Streaming URL:
Spotify https://bit.ly/40ZAv6P
Apple Music https://bit.ly/4brUq3h
YouTube Music https://bit.ly/4rzQ28l
Amazon Music https://bit.ly/4sGElgY

Comment from Stray Kids
“We are truly honored to have created this song in collaboration with Bioré UV. Having used Bioré UV in our daily activities, we have personally felt the reassurance and positivity that allow us to shine as ourselves even under the sun, and we incorporated those emotions into this track. We hope it encourages everyone to step confidently into the sunlight.” 

About the Anthem Film — “SUNLIGHT IS YOUR SPOTLIGHT.”
Anthem Film (60-second version):
http://youtube.com/watch?v=40S9ZH1gVH4 

The anthem film portrays the members of Stray Kids engaging freely with sunlight in their own ways. It opens with Felix gazing at the sun and whispering, “I wanna kiss you back.” before the members move through a city illuminated by light. Through beams and reflections, each member walks confidently in their own direction, expressing the beauty of shining under the sun. The film culminates in a collective message encouraging all who step into the sunlight. 

POP-UP Events in Japan and Korea: “Bioré UV × Stray Kids ‘STAY in Spotlight”
Limited-time POP-UP events will be held in Osaka and Seongsu, Seoul, where Bioré UV will make its full-scale Korean market entry in 2026. Visitors will not only be able to experience Bioré UV products but also explore campaign visuals, Stray Kids autographed life-sized standee, costumes worn during filming, product displays, and interactive activities including lucky draws. 

Seoul (Seongsu), Korea
Period: March 20 (Fri) – March 29 (Sun), 2026
Venue: LECT Seongsu
Address: 65 Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
Opening Hours: 12:00 PM – 8:00 PM (KST)
Admission: Advance reservation via Naver or same-day entry 

Osaka (Shinsaibashi), Japan
Period: March 30 (Mon) – June 30 (Tue), 2026
Venue: Kao Wow
Address: 1F Taiko Building, 3-6-13 Minamikyuhojimachi, Chuo-ku, Osaka, Japan
Opening Hours: 11:00 AM – 6:00 PM (JST)
(Closed on Saturdays, Sundays, and national holidays)
Admission: Walk-in entry
Exhibition content and admission procedures are subject to change. 

Global Campaigns to be Launched Sequentially in Each Region
We will sequentially roll out various campaigns in markets worldwide where Bioré UV is available. *Please note that the availability, timing, and specific details of these campaigns will vary by country and region. 

Background on the Appointment of Stray Kids
Bioré UV is currently available in 39 countries and regions worldwide. Stray Kids, who have continued to challenge global stages since their trainee days, embody the message “SUNLIGHT IS YOUR SPOTLIGHT.” Through this collaboration, Bioré UV aims to deepen global engagement and become an irreplaceable presence in everyday life. 

About Stray Kids
Stray Kids is a boy group under JYP Entertainment that debuted in 2018. The word “Stray” in the group name “Stray Kids” carries the meaning of breaking away from old traditions, formats, and systems.
The members are actively involved in writing, composing, and producing their own music, and in 2025 they became record holders for the best-selling K-pop album in the United States.
Since their album SKZ IT TAPE ‘DO IT’, released last November, debuted at No.1 on the U.S. Billboard 200, the group has achieved eight consecutive No.1 debuts on the chart. No artist had previously debuted eight albums in a row at No.1, making it a historic first worldwide. As a result, Stray Kids have been recognized as one of the top-charting groups on the Billboard 200 in the 2000s.
In addition, the group successfully completed their largest-scale world tour to date, Stray Kids World Tour [dominATE], last year. Their popularity has grown beyond Japan and Korea, becoming a global phenomenon across the United States and around the world. 

About Bioré
Bioré is a global skincare brand of Kao Corporation, offering high-performance facial cleansing, pore care, body care, and UV protection products designed to fit seamlessly into everyday life. Leveraging proprietary technologies developed through Kao’s long-standing research expertise, Bioré offers solutions that combine effectiveness with a comfortable feel, tailored to diverse skin needs.
Available in 66 countries and regions across Asia, the Americas, and Europe, Bioré continues to grow its global presence and to be chosen by consumers worldwide. 

Official Bioré UV Brand Website: https://www.kao.co.jp/bioreuv/

View source version on businesswire.com: https://www.businesswire.com/news/home/20260319304947/en/

Contact 

Kao Bioré V PR Office (in KMC Co., Ltd.)
Ririka Takasu / Takahiro Otsuka / Eri Sato
Tel: +81-3-6261-7413
Email: info@kmcpr.co.jp
Media Assets: https://bit.ly/bioreuv_0319 [Password: kao0319] 

Source : Kao Corporation 

KUALA LUMPUR, March 19 (Bernama) — Kao Corporation, a Japan-based manufacturer of cosmetics, personal care and household products, announced its skincare brand Bioré will accelerate its international expansion as it enters the South Korean market and rolls out a globally unified campaign.

Currently available in 66 countries and regions across Asia, the Americas, and Europe, Bioré has steadily strengthened its global presence.

According to Kao in a statement, the South Korean entry aims to reinforce trust in the brand’s proprietary sunscreen technology while serving as a strategic springboard for broader expansion across Asia and other international markets.

Beginning March 2026, Bioré will also launch a global campaign centred on Bioré UV, featuring Stray Kids, the South Korean boy band, as its face.

The campaign will roll out simultaneously across more than 15 countries and regions, combining globally unified creative assets with locally optimised initiatives tailored to each market. Influencers from key regions will also participate to deliver culturally relevant content.

Amid rising global temperatures and heightened awareness of ultraviolet (UV) exposure, Bioré’s campaign conveys the message “SUNLIGHT IS YOUR SPOTLIGHT.”, encouraging people worldwide to step confidently into the sun.

The campaign will kick off with the “YOUR ONE AND ONLY. Bioré Global Brand Event” on March 19 in Seongsu, Seoul, one of South Korea’s vibrant cultural hubs.

Through anthem films, out-of-home advertising, social media content, global graphics, and pop-up store activations, Bioré aims to showcase the unique value of Bioré UV—superior protection with a lightweight, refreshing feel—strengthening its global brand identity and engagement across markets.

— BERNAMA

KUALA LUMPUR, March 18 (Bernama) — Bangladesh’s medical travel landscape is evolving as patients increasingly explore alternative destinations for specialised treatment abroad. For many years, Bangladeshi patients travelled primarily to India for medical care due to its proximity and established referral pathways. However, recent visa restrictions affecting Bangladeshi travellers have disrupted this long-standing treatment corridor, prompting patients and healthcare facilitators to explore new healthcare destinations across the region.

In response to this shift, the Malaysia Healthcare Travel Council (MHTC) is strengthening its engagement with Bangladesh as part of the ongoing initiatives under the Malaysia Year of Medical Tourism 2026 (MYMT 2026), which was officially launched in July 2025. Guided by its “Healing Meets Hospitality” positioning, Malaysia Healthcare brings together internationally accredited hospitals, specialised medical expertise and patient-centred care to offer Bangladeshi patients a trusted destination for quality treatment abroad.

As part of these efforts, Malaysia Healthcare will bring its healthcare ecosystem closer to Dhaka through Malaysia Healthcare Week in Dhaka, a series of engagements designed to connect Bangladeshi healthcare facilitators, travel partners and prospective patients directly with Malaysia’s leading medical institutions. The initiative aims to strengthen collaboration, build referral networks and enhance awareness of Malaysia as a trusted medical travel destination. Malaysia’s healthcare travel industry continues to demonstrate strong growth and international confidence. In 2025, the sector generated RM3.34 billion in healthcare travel revenue and welcomed 1.84 million healthcare travellers, reflecting Malaysia’s strong reputation as a leading medical travel destination in the region. This growth underscores the country’s ability to deliver high-quality care supported by internationally accredited hospitals, advanced medical technologies and a patient-centred healthcare ecosystem.

Hence, Malaysia Healthcare’s engagement in Dhaka seeks to further strengthen ties with Bangladesh’s growing medical travel ecosystem. By connecting local healthcare facilitators and industry partners with Malaysian hospitals, the initiative aims to expand referral networks and increase access for Bangladeshi patients seeking trusted healthcare options abroad. Mr. Suriaghandi Suppiah, Chief Executive Officer of Malaysia Healthcare Travel Council, said Malaysia is committed to strengthening healthcare collaboration with Bangladesh as demand for quality medical care abroad continues to grow.

“Bangladesh remains an important market for Malaysia Healthcare, and we are seeing growing interest from Bangladeshi patients seeking trusted and high-quality treatment overseas. We also congratulate Bangladesh on the formation of its new government and look forward to strengthening Malaysia–Bangladesh relations under the new Prime Minister’s leadership. Healthcare and medical tourism present strong opportunities for collaboration between our two countries. Through initiatives such as Malaysia Healthcare Week in Dhaka, we aim to bring Malaysia’s healthcare ecosystem closer to local partners and patients, strengthen referral networks, and showcase Malaysia’s medical expertise and patient-centred care. As part of the Malaysia Year of Medical Tourism 2026 initiatives, Malaysia continues to expand healthcare collaboration across the region while ensuring patients have access to reliable, high-quality and compassionate care,” added Suriaghandi.

Demand for overseas medical care among Bangladeshi patients remains strong, driven by the need for specialised procedures, advanced medical technologies and faster access to treatment. Complex areas such as cardiology, oncology, organ transplantation, and advanced surgeries continue to drive outbound medical travel, with patients increasingly comparing regional healthcare destinations, including Thailand, Singapore, and Malaysia. Within this competitive landscape, Malaysia offers a compelling value proposition that combines internationally trained specialists, modern healthcare infrastructure and competitive treatment costs. Strong air connectivity between Dhaka and Kuala Lumpur, supported by multiple daily flights, further enhances Malaysia’s accessibility for Bangladeshi patients and their families seeking reliable healthcare abroad.

As Malaysia drives the momentum of the Malaysia Year of Medical Tourism 2026 (MYMT 2026), initiatives such as Malaysia Healthcare Week in Dhaka reflect the nation’s commitment to bringing the spirit of “Healing Meets Hospitality” to patients and partners across the region. By combining high-quality medical care with Malaysia’s renowned warmth, compassion and cultural understanding, Malaysia Healthcare continues to strengthen cross-border healthcare collaboration while building enduring partnerships that expand patient access to trusted treatment and elevate healthcare standards across the region.

About Malaysia Healthcare Travel Council

Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the “Malaysia Healthcare” brand. MHTC enhances, coordinates, and promotes Malaysia’s healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 80 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation’s first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia’s world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry’s significant contribution to the national economy.

More information can be found at https://malaysiahealthcare.org/. 

SOURCE: Malaysia Healthcare Travel Council (MHTC)

FOR MORE INFORMATION PLEASE CONTACT:  
Name: Mohamad Shahizam Fauzi                                                    
Head, Communications
Tel: +603 8776 6168                     
Email: shahizam.f@mhtc.org.my
 
Name: Muhammad Rasydan Ma’at                                       
Asst. Manager, Communications
Tel: +603 8776 6168         
Email: rasydan.m@mhtc.org.my 

–BERNAMA

WASHINGTON, March 11 (Bernama-GLOBE NEWSWIRE) — Egg Medical, a leader in enhanced radiation protection devices (ERPD), today announced the results of a Late-Breaking Trial presented at the Cardiovascular Research Technologies (CRT) 2026 conference. The study, presented by Santiago Garcia, MD, of The Christ Hospital, confirms that the addition of the EggNest™ system reduces levels of scatter radiation to all members of the interventional team to the extent that users could do procedures safely without the use of lead aprons or wear ultralight aprons.

“For decades, the interventional community has accepted a trade-off: protect your long-term health from the effects of radiation exposure by wearing heavy lead aprons at the cost of damaging your back and joints,” said Santiago Garcia, MD, the study’s lead presenter. “This data proves that we no longer must choose. By using the EggNest system, we can provide the entire team with protection that is superior to the status quo, by either going apron-free, or while wearing aprons that feel like a light vest. This is about ensuring that the next generation can have healthy careers without the physical toll.” 

The Key Study Findings:

• Annualized collar dose (in mrem) over lead aprons is 25.5 for the primary operator, 9.8 for assistant, and 10.2 for the nurse. When combined with ultralight aprons, total annualized body doses dropped to 1.41 for primary operator, 2.1 for assistant and 1.0 for the nurse.
• At these levels, a clinician would have to work for an entire career to receive the same radiation dose they currently receive in just one year under the standard of care.
• The study confirmed that whether clinicians choose to go apron-free, or wear aprons that are 55% lighter than standard lead, the entire team remained below traditional exposure levels using traditional methods.

Modern labs are not one-size-fits-all. Under the banner of “Protection Is Personal,” the company is championing a responsible approach that allows clinicians to choose whether they want to go apron free.

“Our goal is to give clinicians a choice—but one backed by rigorous, published data,” said Gavin Philipps, Chief Commercial Officer. “Choice isn’t a weakness; it’s how responsible safety programs operate. By providing personalized data through live dosimetry, the EggNest supports apron-free or ultralight apron workflows where approved, rather than forcing a specific behavior.”

A photo accompanying this announcement is available at 
https://www.globenewswire.com/NewsRoom/AttachmentNg/548c258c-72cd-4a18-a8cb-e5066a8688cc

Contact:
Susan Storm
sstorm@eggmedical.com

SOURCE: Egg Medical, Inc.

–BERNAMA