THE HOMETOWN OF CHINESE WHITE TEA: FUDING’S SMALL LEAVES SPAWN A BIG INDUSTRY

FUDING, China, April 14, 2023 /Xinhua-AsiaNet/–

Recently, the First China White Tea Trade Convention and the 12th Fuding White Tea Festival, opened in Diantou Town of Fuding city, Fujian province. During this period of time, the Fuding Spring tea has begun to be picked for white tea production for the market, according to Fuding Convergence Media Center. As one of the most important core producing areas of white tea in China, the city of Fuding in Fujian province is best known as the hometown of white tea in the country.
 
In November 2022, the “Traditional tea processing techniques and their associated social practices in China” including Fuding white tea making techniques, were added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. In recent years, the local government has seized the opportunity to create a national modern agricultural industrial park to promote the quality and efficiency of the whole industrial chain and facilitate rural revitalization, basing on its strengths in agricultural resources (Fuding white tea), location, ecology, branding, capital, culture, etc., and implementing measures including tech-driven agriculture, tax and fee reduction, financial support.
 
In 2022, about 305,000 mu (around 20,333 hectares) of the tea plantation area is available for tea-picking in Fuding, with a total output of 31,000 tons of tea, including 23,000 tons of white tea. The total output value of the city’s tea industry is 13.891 billion yuan.
 
Over the years, Fuding has firmly taken tea industry as the pillar to advance poverty alleviation and rural revitalization. Centering on the coordinated development of “tea of high quality, tea of science and technology, tea of premium brand”, Fuding has promoted the industry development in five aspects. By continuously improving the impact of Fuding white tea brand, the city has effectively helped 380,000 people in the tea industry increase their income and live a better life.
 
Fuding white tea industry is poised to redouble its efforts in developing international market, improve variety cultivation and brand value, expand the international impact of its white tea and sell more products with more competitive prices.
 
Source: Fuding Convergence Media Center

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3RD CHINA INTERNATIONAL CONSUMER PRODUCTS EXPO CATALYST TO GLOBAL ENTERPRISES

KUALA LUMPUR, April 12 (Bernama) — China’s largest free trade port ushers in its annual national exhibition as the six-day 3rd China International Consumer Products Expo (CICPE) opened in Haikou, Hainan Province on April 10.

Themed “Share Open Opportunities and Co-create a Better Life”, this year’s CICPE aims to build a global exhibition and trading platform for consumer products and provide opportunities for enterprises worldwide to share the Chinese market.

With over 3,300 consumer brands from more than 60 countries and regions on display at this year’s CICPE, the exhibition area is 120,000 square metres, including 80,000 square metres of international exhibition area.

According to a statement, more than 300 brands are scheduled to release over 1,000 new products, with Italy being the guest country of honour for this year’s expo, showcasing 147 brands in fashion, design, food and beverage, automotive, hotel, yacht, jewellery and other categories.

Italian exhibitors hope to take advantage of the expo to introduce quality Italian products to Chinese consumers and establish more new contacts in the Chinese market.

Leading enterprises including from the United States, Germany, France and Japan show up at the expo with Volkswagen Group (China) bringing its Porsche, Bentley and other star models; Germany’s Kahl debuts steam cleaning machine in the field of consumer electronics; while Estee Lauder Group, Shiseido Group, Coty Group and L’Oreal Group put on display their high-end fragrance brands.

In addition to China, 10 more Regional Comprehensive Economic Partnership (RCEP) member countries are participating in this year’s expo, including Japan, South Korea, Thailand and Vietnam in the form of national pavilions.

— BERNAMA

​SERIES OF ACTIVITIES OF 2023 LINFEN HONGTONG BIG LOCUST TREE TOURIST SEASON TO TRACE THE ROOTS OF ANCESTORS LAUNCHED — TRAVELLING TO THE REMOTEST CORNERS OF THE WORLD, BUT HONGTONG IS HOME

Travelling to the remotest corners of the world, but Hongtong is home

HONGTONG, China, April 11, 2023 /Xinhua-AsiaNet/–

With the theme of “Travelling to the remotest corners of the world, but Hongtong is home”, the series of activities of 2023 Linfen Hongtong Big Locust Tree Tourist Season to Trace the Roots of Ancestors have been launched recently, in Hongtong County, Shanxi Province. The activities will last until May 1.

Hongtong County is part of Linfen City, Shanxi Province. In recent years, Hongtong has actively established a gathering area for cultural tourism and health care in Shanxi, expanded and upgraded the quality of the first batch of national integrated tourism demonstration zones, and made great efforts to build an internationally renowned cultural tourism destination, according to the Publicity Department of Hongtong County. With the successful series of activities of the 2023 Tourism Season, Hongtong is embracing the world, inviting the descendants of Dahuaishu, or the Big Locust Tree, to “go back home” for sightseeing and tracing their roots.

Source: Publicity Department of Hongtong County

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Caption: Travelling to the remotest corners of the world, but Hongtong is home

–BERNAMA

HONG KONG SEVENS BACK AS RUGBY LOVERS CHEER IN HONG KONG STADIUM


KUALA LUMPUR, April 5 (Bernama) — As Hong Kong returns to the international stage, Hong Kong Sevens was finally back in the Asian world city in full swing from March 31 to April 2.

According to Hong Kong Tourism Board in a statement, this year’s tournament also made history to include the first women’s competitions alongside the men’s on the same days.

The tournament gathered some of the world’s best rugby players from 28 of the premier men’s and women’s Rugby Sevens teams at the iconic Hong Kong Stadium.

New Zealand took home the champions in both men’s and women’s tournaments against strong contenders including Fiji, Australia, Great Britain, South Africa and the host Hong Kong China this year.

Rugby lovers worldwide flocked to Hong Kong to watch one of the most celebrated international tournaments and experience the adrenaline-filled atmosphere at the stadium.

Enthusiastic fans attended the sports extravaganza in creative costumes, while enjoying the immersive experience with a tremendously hyped crowd in the uniquely Hong Kong party across three days.

— BERNAMA

SOAK IN BLOOMING PEONY AT HEZE PEONY INTERNATIONAL COMMUNICATION FORUM, APRIL 9

KUALA LUMPUR, March 31 (Bernama) – The Heze Peony International Communication Forum hosted by the Publicity Department of the CPC Shandong Provincial Committee and the China Foreign Language Publishing Administration, will be held at Huimengtai of Heze on April 9.

Themed ‘Creating a Chinese Cultural Identity and Sharing the Story of Heze Peony with the World’, the forum aims to promote the international communication of Heze peony and build a peony culture platform for strengthening mutual exchange, multi-industry integration and the city’s influence.

Peony is beautiful, dignified and graceful as the most typical business card of the ‘Chinese Capital of Peony’, Heze, a famous tourism brand of Hospitable Shandong and a cultural symbol rich in Chinese characteristics to be promoted worldwide.

According to The News Office of the People’s Government of Heze in a statement, the forum is mainly composed of ‘1+6+N’, where ‘1’ refers to a themed forum.

Meanwhile, ‘6’ refers to the six segments of the forum, namely the exhibition of achievements, the opening ceremony, keynote speeches, round-table seminars, the signing ceremony of ‘Cultural Communication and Innovation Cooperation Base – Peony Culture International Communication Center’, and the launching of the initiative of peony garden construction overseas.

‘N’ refers to a series of activities such as observation trips before the forum, themed seminars, media reports, foreign internet celebrity and influencer trips, ‘Peony Tea Party’ for international friends.

The forum will promote the shaping of an international peony brand and the communication of peony culture. Various activities will be closely combined with the peony and special industries of Heze.

Important guests will be invited to exchange new thoughts, ideas and judgments from different angles and dimensions on the world’s pattern and make the voice of China heard.

— BERNAMA