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KUALA LUMPUR, July 11 (Bernama) — Ambiq, a technology leader in ultra-low power semiconductor products and solutions, has introduced the Apollo4 Lite and Apollo4 Blue Lite System-on-Chip (SoC) to its expanding portfolio of SoCs for Internet of Things (IoT) endpoint devices, especially the remote monitoring products of the healthcare sector.

This announcement follows Ambiq’s release of its Heart Kit, an optimised open-source artificial intelligence (AI) model utilising multi-head neural networks (MH-NNs) to enable a variety of real-time heart-monitoring applications.

Ambiq Vice President of Technical Solutions, David Priscak said today’s patients are more empowered to monitor and advocate for their own health, and healthcare providers require more data analytics to prescribe holistic treatment.

“With bold graphics and long battery life, state-of-the-art health tracking is now more affordable and accessible thanks to these new additions to our Apollo4 SoC family,” he said in a statement.

The Apollo4 Lite and Blue Lite product line is the latest generation system processor solutions built upon Ambiq’s proprietary Subthreshold Power-Optimized Technology (SPOT) platform, enabling new features while reducing devices’ overall system power consumption to extend their battery life.

Both SoCs are embedded with an ultra-low power Cortex-M4 core that can operate at up to 192 megahertz (MHz) with turboSPOT, an audio subsystem, graphics processing unit (GPU), and ample MRAM and SRAM.

They are also conveniently pin-compatible with Ambiq’s Apollo4 Plus and Blue Plus, providing developers with optimum flexibility for innovation.

The new products are designed for extended battery life, advanced security, and powerful graphics in small form factors, which are critical for the continued adoption of these devices.

Both products are now in mass production, targeting digital health products, smartwatches, fitness bands, animal trackers, voice-activated remotes, industrial maintenance and smart home IoT devices.

— BERNAMA

YILAN, Taiwan, July 3 (Bernama-BUSINESS WIRE) — The 2023 Yilan International Children’s Folklore & Folkgame Festival will run from July 1st till August 13th at the Dong-Shan River Park in Yilan County, Taiwan. With the innovative theme of “Gaming in the Metaverse” this year, a great variety of waterplay facilities in the “Waterverse” are built to entertain kids and adults alike. What is more, visitors can also experience the exciting high-altitude facilities at the iconic Starry Sky Tower. Sounds like fun? Well, nothing beats an in-person visit to the Festival so that you can see for yourself!

This press release features multimedia. View the full release here: 
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The most dazzling landmark of this year’s Festival is undoubtedly the “Interstellar Headquarters” located in the middle of the pools. Shaped like a gigantic rocket tower, this intimidating facility is 45 meters wide and 12 meters high, spanning across the three major pools. As you enter the space shuttle, you can overlook the scenery of the entire Dong-Shan Park and experience the thrill of high-speed water skiing as an astronaut in a rocket. In front of the rocket tower, there is also the “Water Arena” where water columns emerge with the flow of music. All these facilities help create an exciting yet cozy and safe space for all visitors to enjoy a splashy summer. At the Starry Sky Tower next to the pools, visitors can have fun with the 270-meter “Skydrop Adventure” to slide high above over the pools, try the thrilling 14-meter-high “Soaring Skyslide” to quickly descend to the ground, or challenge the 4-story-high “Skybound Swingtopia” and many other breathtaking high-altitude facilities.

With such exciting and challenging facilities at the Festival this year, Yilan County Magistrate Mrs. Lin Tzu-Miao sincerely invites visitors from all around the world to this grand event to challenge their limits! For more details, please check the official website of the Festival at https://www.yicfff.tw/ or their Facebook fanpage at https://www.facebook.com/YICFFF.

View source version on businesswire.com: 
https://www.businesswire.com/news/home/20230702884826/en/

Contact

Contact person: Ms. Ivory Cheng
Email: ivory0923@gmail.com

Source : Yilan County Government

–BERNAMA

INVNT.ATOM collaborated with the legendary automotive brand to launch two successful Web3 campaigns across 12 months, invigorating the iconic brand’s leadership in innovation, art and design.

Singapore, June 30 (Bernama-GLOBE NEWSWIRE) — Across 2022 and 2023, INVNT.ATOM™, [INVNT GROUP]™’s digital and Web3 Innovation division delivered two historic NFT campaigns in collaboration with Automobili Lamborghini, as the legacy super sportscar leader celebrated their 60th anniversary and entered its hybrid era. 

With global features in media outlets such as Forbes, Fast Company, Be in Crypto, and an announcement from Lamborghini’s CEO Steve Winkelmann that Lamborghini’s sports cars are sold out until 2024, [INVNT GROUP] has concluded two back to back campaigns in partnership with Automobili Lamborghini. 

‘Lamborghini Ultimate’ a world first 1:1 NFT & The Last Aventador Coupé in collaboration with contemporary artist Krista Kim and Grammy award winning artist Steve Aoki, and most recently “The Epic Road Trip”, an 8-month Web3 initiative with utilities which cultivated a community of global Web3 loyalists around the world. The conclusion of “The Epic Road Trip” marked the brand’s 60th anniversary where the Italian marque revealed the “Revuelto”, the brand’s first dual-powertrain supercar – continuing their commitment to a more sustainable future.

Lamborghini was the first super sports car  brand to enter the world of digital collectibles, with their release of digital bitstamps in 2020. In partnership with [INVNT GROUP], two major Web3 initiatives have followed suit, cultivating a new community of a younger tech audience, and established loyalists to mark the hybrid era, as the brand races towards complete electrification by 2030. 

[INVNT GROUP] partnered with Steve Aoki and Krista Kim to create an audiovisual collaboration which saw the creation of the world’s first 1:1 NFT supercar, auctioning off the physical version of the last ever Aventador Coupe with auction house RM Sotheby’s. The NFT paired with the physical sports car sold at an auction price of $1.6M, placing the purchase price in the top 10 new Lamborghinis ever sold.

On the back of the global success and impact of“Lamborghini Ultimate” Lamborghini continued their partnership with [INVNT GROUP] with the launch of “The Epic Road Trip”. This 8-month long campaign showcased monthly prizes and NFT reveals, concluding in a global celebration of the brand’s 60th anniversary and the ultimate reveal of the Revuelto. The consequential results of “The Epic Road Trip ” showcased a nod to the brand’s transformation, with 10.5x campaign ROI. Collectively, both campaigns have garnered 1.8 billion global editorial media impressions, across 2.4K featured editorial placements, totalling over $17.3M USD of advertising value. 

“These results demonstrate how incredibly powerful leveraging Web3 is in any modern marketing strategy,” says Scott Cullather,  President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM, “These are highly engaged, hands-on collectors with a passion for the Lamborghini brand. By focusing on a curated group of brand loyalists, Lamborghini was able to both deepen its connection with its biggest fans while also welcoming new people to be a part of its timeless heritage and future. As an ultra-luxury brand that sold just 9,233 vehicles in 2022, every boost in purchase intent is worth millions.”

“Lamborghini is an aspirational brand, and Web3 is a bridge to people that are dreaming Lamborghini, but also for people that are not familiar with the brand and more familiar with art, design and NFTs. It’s an example of how art and design are connected to our brand. And the good thing is that with the NFTs we’re able to make sure that this dream is also in the reach for the fan,” said Christian Maestro, Marketing Director of Automobili Lamborghini, in Carly Reilly’s Overpriced JPEGS Podcast Series with Scott Cullather. 

As the brand continues its journey towards complete hybridization of its lineup by 2025, expect further experimentation at the leading edge of community, blockchain and utility. 

Driven by [INVNT GROUP]’s “Challenge Everything” mantra backed by world-class storytelling, both campaigns immersed the legacy brand into the world of Web3, whilst also adopting elements of the physical world into the journey. The phygital experiences, told a tale of brand transformation, as Lamborghini fans are given brand new avenues to engage with the legacy brand into the future. 

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About INVNT.ATOM™ INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Headquartered in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]™ [INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward-thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com. 

Media Kit (High-res imagery and videos)

Attachment

• Lamborghini Ultimate: 1:1 NFT & The Last Avendator Coupé

Paola Cracknell
INVNT.ATOM
+61 452 452 051  
pcracknell@invnt.com

Jhonathan Mendez De Leon
[INVNT GROUP]
+1 347 819 2089
jmendezdeleon@invnt.com

SOURCE: INVNT ATOM

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KUALA LUMPUR, June 28 (Bernama) — Sensegen, the pioneering biotechnology-based solution provider in taste, smell and beauty, has launched its highly anticipated Exotic Flavors collection.

Sensegen has created a range of captivating flavours for food and beverages. The collection features six unique exotic true-to-fruit flavours which are lychee, guava, papaya, yuzu, dragon fruit and violet.

In a statement, Sensegen Vice President of Flavors and Consumer Experience, Natasha D’Souza said: “We are thrilled to introduce the Exotic Flavors collection to the market, representing a significant milestone in our mission to redefine taste and consumer experiences.

“By leveraging our bio-based solutions, we invite food and beverage companies to explore the immense potential of these flavours across different categories and create truly personalised experiences for their consumers.”

According to Sensegen’s Sensory and Consumer Insights Center, 48 per cent of consumers identified exotics as a top flavour. Consumers are open to more adventurous flavours in social settings or when they feel exploratory.

The Exotic Flavors collection is supported by the company’s proprietary quantitative research conducted nationally with over 1,500 consumers, exploring the beverage and food choices people make in various situations, the influence of mood on those decisions, and the underlying reasons behind them.

In line with Sensegen’s commitment to sustainability and biotechnology, the Exotic Flavors collection is produced by bioconversion. This approach ensures the highest quality and authenticity while minimising the environmental impact of flavour production.

Sensegen will also unveil the Exotic Flavors collection at IFT First in Chicago on July 17 to 19, whereby IFT attendees will be the first to taste food and beverage prototypes made with the flavours and complimentary ingredients from Sensegen’s sugar reduction solutions partner Sweegen.

IFT Attendees can expect several exciting prototypes to inspire their products with the Exotic Flavors such as yuzu-flavoured iced tea; dark chocolate truffles flavoured with Sensegen lychee and natural violet flavour; guava energy drink; papaya-flavoured refresher; and dragon fruit-flavored sparkling water.

— BERNAMA

AsiaNet 100180

^{Exciting action on-site at the “Shui Yun Jing Du” Dragon Boat Invitational} 

YULIN, China, June 28, 2023 /Xinhua-AsiaNet/–

Dragon boats raced across the river under the summer sun, as spectators on the shores screamed while drums on the boats roared. That was a part of the excitement of the “Shui Yun Jing Du” Dragon Boat Invitational that took place on the afternoon of June 20th in Yulin of Guangxi Zhuang Autonomous Region. On the same day, the opening ceremony of the “Dragon of Duanwu, Tides of Yulin” 2023 Yulin City Duanwu Cultural Carnival and Mid-year Joyful Life and Happy Shopping campaign were held inside the Yulin Garden Expo Park.

This year, the traditional Chinese celebration of the Duanwu Festival is to be celebrated on June 22nd. Savoring zongzi glutinous rice dumplings, enjoying intangible cultural heritage and watching dragon boat races have long been traditional Duanwu customs in Yulin beloved by local folks. Between the 20th and the 24th, the city of Yulin hosted around a dozen activities including the likes of “Shui Yun Jing Du” Dragon Boat Invitational, “Yulin Style, China Chic” Intangible Cultural Heritage Bazaar and commencement ceremony of the 2023 Guangxi Culture Tourism Consumption Night Market (Yulin – Main Market). Various counties, cities and districts of Yulin also synchronously sponsored and organized unique cultural tourism and commercial events, totaling over 25 activities in all, according to the Publicity Department of Yulin Municipal Government.

On the day of the opening ceremony, festivities kicked off with a performance named Jubilation of Dragon and Lion, alongside Hakka Charms, a tea-picking opera of the southern Guangxi Zhuang Autonomous Region and a national-level intangible cultural heritage. In addition, an acrobatic circus act titled Power and Beauty, performed by Bobai County Folk Culture and Art Protection, Inheritance and Performance Center, also garnered thunderous applause. Yulin’s acrobatics are renowned for innovative development, having won numerous awards and have been performed in over 30 nations and regions.

At the Yulin Garden Expo Park, the “Yulin Style, China Chic” Intangible Cultural Heritage Bazaar was buzzing with activities. The sponsor organized more than 30 stands for intangible cultural heritage, trendy goods and foods, creating an immersive arcade emanating old-school charms and China chic, allowing visitors to revel in the funs of traditional culture while enjoying a good time.

During the “Shui Yun Jing Du” Dragon Boat Invitational, 12 dragon boat teams competed in a thrilling race. Featuring a 300-meters course, four racing lanes, 22-person vessels and more than 300 racers, this race attracted throngs of locals and visitors alike to gather on the banks of the river and experience from a point-blank distance the unique charisma and excitement of Duanwu Festival. Thumping drum beats amplified passionate cheers and shouts, and the atmosphere pulsated with energy.

Located in the southeast of Guangxi Zhuang Autonomous Region, Yulin is a beautiful place and in recent years the city has simultaneously carried out numerous measures to promote the high-quality development of its culture and tourism industries. Positioning itself as a “strong city of culture and tourism”, Yulin has been included in the second batch of national culture and tourism consumption pilot cities and the list of the top hundred cities for health tourism in China.

Source: The Publicity Department of Yulin Municipal Government

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   Caption: Exciting action on-site at the “Shui Yun Jing Du” Dragon Boat Invitational