SAUDI ARABIA CALLS FOR GLOBAL COLLABORATION TO FOSTER SUSTAINABLE GROWTH AT WEF

KUALA LUMPUR, Jan 27 (Bernama) — At the World Economic Forum (WEF) Annual Meeting in Davos, Saudi Arabia’s Minister of Tourism, Ahmed A. Al-Khateeb emphasised the critical role of the travel and tourism sector in shaping global economies and urged leaders to focus on collaborative solutions.

Saudi Arabia welcomed nearly 30 million international visitors in 2024, contributing almost five per cent to its gross domestic product (GDP), according to a statement.

Speaking in dedicated WEF sessions, the minister highlighted the Kingdom’s significant growth in tourism since the launch of Saudi Vision 2030, stressing the importance of building a resilient, diversified tourism ecosystem.

With global tourism fully recovering to pre-pandemic levels in 2024, Minister Ahmed underscored the need for a sustainable approach that balances economic growth with social and environmental responsibility.

During WEF discussions, he participated in panels focused on mobilising diversified sector growth and enhancing global collaboration to propel the travel and tourism sector to keep up with growing demand.

The Minister shared the stage with distinguished leaders, including Albania Prime Minister Edi Rama, European Commissioner for Transport and Tourism Apostolos Tzitzikostas, Switzerland Tourism Chief Executive Officer (CEO) Martin Nydegger, and Trip.com CEO Jane Sun, who all shared his sentiment on the need for further global collaboration.

Aligned with Saudi Arabia’s forward-thinking tourism strategy, the Ministry of Tourism also launched the “Hospitality Investor White Paper” during the forum, aiming to attract US$11 billion in private investments, contribute US$4 billion to GDP, and create 1.6 million jobs by 2030. (US$1=RM4.37)

Minister Ahmed also contributed insights to WEF’s “The Future of Travel and Tourism: Embracing Sustainable and Inclusive Growth”, highlighting the need for sustainable travel and ensuring benefits for local communities.

Saudi Arabia’s active role at WEF reinforces its vision to become a leading hub for sustainable and inclusive tourism under Vision 2030.

— BERNAMA

FROM K-DRAMAS TO MANILA: EGGDROP LANDS WITH A SIZZLE IN THE PHILIPPINES

The iconic K-drama sandwich is now in Manila! Fresh ingredients and Korean recipes ignite a food revolution.

SEOUL, South Korea, Jan 22 (Bernama-BUSINESS WIRE) — EGGDROP (CEO Young-woo Noh), Korea’s premium egg sandwich brand, opened its first Philippine store in SM Mall of Asia, Manila’s iconic shopping hub. The launch was met with a great popularity.

This press release features multimedia. View the full release here: 
https://www.businesswire.com/news/home/20250121230431/en/

Egg-citement at SM Mall of Asia
EGGDROP’s first Filipino store capitalizes on a high-traffic location that caters to a diverse audience. Fans eagerly sampled signature offerings such as the Chicken Club Sandwich, Avo Holic, and Mr. Egg. Waves of enthusiastic diners were followed by overwhelmingly positive reviews.

From K-Dramas to Filipino Plates

Stuart Wong, head of EGGDROP Philippines, said, “Watching EGGDROP featured in the Korean drama Hospital Playlist made me want to share this experience with Filipinos.” Han Kyu-won, head of design and operations at EGGDROP, added, “With a young population and rising middle class, the Philippines is the perfect market, especially as Hallyu culture continues to gain momentum.”

Instagram-Worthy Sandwiches Take Over Social Media

EGGDROP’s aesthetic took over the social media. Comments like “The best toast I’ve ever had!” and “One bite and I’m in heaven!” flooded Instagram, boosting virality and foot traffic.

Local Flavor with Global Quality

EGGDROP’s commitment to quality and local partnerships sets it apart. “We’ve ensured that the iconic taste of EGGDROP is preserved by maintaining the highest standards, using local supply chains to guarantee freshness while supporting Filipino farmers,” said Han. The brioche buns are crafted with EGGDROP’s Korean recipe, while organic eggs and other key ingredients are locally sourced to create a perfect blend of Korean and Filipino influences.

A Global Food Revolution

With fresh ingredients and innovative design, EGGDROP remains a leading K-food brand. Han revealed plans for a second store in Bonifacio Global City by early 2025, as the brand accelerates its expansion across Asia.

Stuart Wong summed up the opening: “The joy of taking that first bite of an EGGDROP sandwich is unforgettable. We’re thrilled to finally bring this perfect sandwich to Filipinos.”

EGGDROP Overview

Egg Makes Better, EGGDROP.
EGGDROP is a premium egg sandwich brand inspired by “complete food” eggs which cook a healthy meal around scrambled eggs made with A+ grade eggs and fresh ingredients. Currently, EGGDROP is the leading business and incubating various other brands.

View source version on businesswire.com: 
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Contact

EGGDROP Corp.
Operation Team
Woojin Jeon
contact@eggdrop.com

Source : EGGDROP Corp.

–BERNAMA

NEOVIVA, SWITZERLAND’S FIRST ADDICTION CLINIC OFFERING GUARANTEE

LUCERNE, Switzerland, Jan 21 (Bernama-GLOBE NEWSWIRE) — Neoviva, a leading luxury rehab centre launches Switzerland’s first and only assurance programme in addiction treatment. With a structured and tailored approach, Neoviva’s programme addresses the unique needs of each client, blending cutting-edge therapeutic methods with comprehensive aftercare. The Neoviva Guarantee is a testament to the effectiveness of their personalised Signature Programme and reflects confidence in the programme’s ability to help clients achieve sustainable recovery.

“Our track record speaks for itself, with countless success stories of lasting recovery. The Neoviva Guarantee is our way of putting action behind our words. We’re so convinced of our programme’s efficacy that we’re willing to stand by our clients long after they leave our facility. This isn’t just treatment; it’s a lifelong partnership in recovery,” states Fenina Erpf, CEO and Co-Founder of NEOVIVA, alongside Oliver Neubert, Founder of NEOVIVA.

Clients who complete a minimum of six weeks of Neoviva’s Signature programme and adhere to the 30-week continuing care plan are eligible for the Guarantee. Should a client relapse within one year of completing the programme, they may return for up to four weeks of additional intensive treatment at no extra cost.*

Nestled on the tranquil shores of Lake Lucerne, NEOVIVA’s luxury rehab facility blends world-class care with an exclusive and serene environment. Housed within a real-life hotel setting, our clinic offers the perfect balance of comfort, privacy, and discretion, ensuring a supportive space for recovery. This unique setting empowers clients with the tools and strategies needed to navigate life beyond treatment, all while immersed in the breathtaking beauty of the Swiss Alps.

About Neoviva:

Neoviva is a luxury rehab centre in Switzerland that offers personalised treatment plans for mental health and addiction treatment. With pioneering methodologies, a high staff-to-client ratio, and a commitment to profound personal transformation, Neoviva is more than a rehab centre—it is a life-changing experience for those seeking lasting recovery.

*Terms and conditions apply.

A photo accompanying this announcement is available at 
https://www.globenewswire.com/NewsRoom/AttachmentNg/22e5d7be-00e5-4d4c-9f88-fde0ffc48718

For more information, please contact:

Fenina Erpf

CEO & Co-Founder

fenina.erpf@neoviva.com

6354 Vitznau

Switzerland

Phone: +41 58 100 08 00

SOURCE: NEOVIVA AG

–BERNAMA

Hanoi To Host Record-Breaking Pyro Drone Show On Lunar New Year’s Eve

KUALA LUMPUR, Jan 15 (Bernama) — Following the success of the 2024 Hanoi Art Light Festival, Vietnam Oil and Gas Group (Petrovietnam), in collaboration with Hanoi People’s Committee and other sponsors, will once again present the “Glamour Thang Long” art programme.

The highlight of the event, scheduled for Jan 28 (Lunar New Year’s Eve) at My Dinh Square, My Dinh National Stadium, will be a Guinness World Record-setting pyro drone display featuring 2,025 unmanned aerial vehicles (UAVs). It will be broadcast live on Hanoi Television, with a special segment on Vietnam Television (VTV) on New Year’s Eve, with rehearsal on Jan 26.

According to a statement, this spectacular event is expected to become one of Hanoi’s most important cultural celebrations in 2025, combining pyro drones and high-altitude fireworks with a vibrant artistic programme, promising an extraordinary aerial light display.

Anticipated to draw over one million live spectators, with millions more tuning in via television and social media, the event will showcase Vietnam’s technological advancements and cultural innovation, positioning Hanoi as a renowned global light destination alongside places like Vivid Sydney (Australia) and Fête des Lumières (France).

Under the theme “Glorious Springs”, the programme will celebrate the beauty of spring with stories of renewal, love, family reunions, and national pride, featuring performances from A-list Vietnamese celebrities, blending traditional and modern elements, highlighting Hanoi’s cultural heritage in a contemporary light.

The high-tech drone display, powered by advanced South Korean technology, will ensure a breathtaking and safe show, marking a memorable Lunar New Year’s Eve.

Nam Tu Liem District Chairman of the People’s Committee, Mai Trong Thai expressed pride in leading the event and emphasised the commitment to ensuring its safety and success, establishing “Glamour Thang Long” as an annual tradition.

As one of Vietnam’s leading economic groups, Petrovietnam is proud to support national events that align with the country’s growth, and “Glamour Thang Long 2025” is part of the group’s vision for 2025. Co-sponsors of the event include PVEP, PV GAS, PV Power, PVOIL, BSR, PVCFC, and PVcomBank.

Organised by Corex Business Solutions, a cultural projects & destination development company, the event is expected to break its own record for the largest pyrodrone display, further establishing Corex’s leadership in delivering innovative cultural events.

The event will undoubtedly solidify Hanoi’s reputation as a leading creative city and a global cultural destination, attracting visitors worldwide to experience historic spectacles.

— BERNAMA

Ambiq Team Up With ThinkAR To Launch Ultra-Lightweight Smart Glasses

KUALA LUMPUR, Jan 8 (Bernama) — Ambiq, a developer of ultra-low-power semiconductors and solutions enabling Edge artificial intelligence (AI), has partnered with ThinkAR, to unveil AiLens, the most lightweight smart glasses designed for everyday wear.

Weighing just 37 grammes, AiLens redefines lightweight smart glasses with an extraordinary over 10 hours of battery life, more than three times the industry average, ensuring all-day usability without the need for frequent recharging.

Powered by Ambiq’s ultra-efficient Apollo4 System-on-Chip (SoC), which is built on its proprietary Subthreshold Power Optimization Technology (SPOT) platform, and ThinkAR’s advanced voice-activated augmented reality (AR) capabilities, AiLens provides a seamless, intuitive hands-free experience with personalised insights driven by Edge AI processing.

“Our collaboration with ThinkAR marks the start of a new era for smart AR glasses. The leap in energy efficiency, performance, functionality, and practicality offers a major shift in wearable Edge AI technology for consumers,” said Ambiq Chief Executive Officer, Fumihide Esaka in a statement.

Meanwhile, ThinkAR Founder, Joe Ye said the partnership with Ambiq for AiLens underscored the company’s commitment to innovation.

Key features and innovations of the smart glasses include advanced processing power that delivers up to 192 megahertz (MHz) for graphics, audio, and AI processing; AI-powered personal assistant that adapts to user preferences and delivers tailored responses; and exceptional display technology that ensures smooth performance while conserving energy.

With support from SoftBank, AiLens targets industries such as healthcare, workplace productivity, retail, education, and travel, offering key functions like real-time language translation, notes and reminders, healthcare solutions, and workflow optimisation.

With its lightweight design and advanced processing capabilities, AiLens ensures user comfort for extended use while minimising external components, whereby this innovation creates an unparalleled experience in the AR glasses market.

ThinkAR AiLens will be available simultaneously in North America, Asia Pacific (APAC), and Europe, with initial availability in the United States beginning this month, followed by APAC and Europe in April.

— BERNAMA