KUALA LUMPUR, Nov 25 — The homestay industry has in recent years witnessed fast development in Rizhao, Shandong.
The city has forged a new path of reform and innovation, creating a Rizhao Model for the development of the homestay industry, by active exploration and efforts in areas such as legal compliance, standards, quality-oriented growth, and industry clusters, according to the Information Office of Rizhao Municipal People’s Government.
The 2021 Dragon Boat Festival Holiday Travel Big Data Report released by Ctrip in June reveals that Rizhao has experienced one of the most robust increases in bookings for holiday accommodation.
According to a statement, as of November, Rizhao has 56 boutique homestays and 1,200 Yujiale fishing-themed tourist establishments.
The boutique homestays market segment in Rizhao emerged in 1999 when the first batch of Yujiale establishments opened for operation in Wangjiazao Village.
During the ensuing two decades, Rizhao has expended unremitting effort in a quality-oriented, brand-based, industrialised development approach, including an improved licence application and handling process, optimised approval process, strengthened policies, and financial support.
Five Rural Revitalization Demonstration Projects have been launched, namely Beautiful Villages, Rural Complex, Featured Towns, Modern Agricultural Industrial Parks, and Boutique Homestays.
There are four types of homestays: rural life experience, coastal and marine recreation, rustic luxury, and town-based, highlighting the regional characteristics of Rizhao based on its fishing folk customs, coastal setting, artistic creativity, and marine resources, among others.
Alongside the homestay industry, a wide range of enterprises has taken root in Rizhao, for example, catering, entertainment, shopping, cultural and artistic, and DIY businesses, and upon these a range of small tourist destinations and tourist attractions have been shaped.
— BERNAMA
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